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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Planning New Investments and New Businesses in the Globalization Service Sector

Raymond P. Kasbarian, Managing Director, iCAP Global Inc.

There are major new opportunities for service providers in the globalization market, says venture planner Ray Kasbarian, since venture capitalists and SMEs alike will be looking for increased external support. However, success and growth will require providing more than single service offerings or mere language translation. Instead, current localization service providers must expand their services to become global solutions providers (GSPs). Ensuring success here depends on careful planning that identifies opportunities, produces a clear definition of success, arrives at a common analysis of the environment thereby developing a unique and winning strategy.


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