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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Director’s letter

Michael Anobile

Dear Members and Colleagues,

Mike Anobile

In spite of 47 new members either upgrading or joining this year (see page 34 (PDF only) for a list), LISA is not realizing its full potential. Since we represent the leading supply and demand sectors of the industry, we should at the very least be establishing key globalization service and performance measures for a language-savvy business community. We are failing even at this level, and there is so much more to do in order to position our members at the forefront of international business and global e-commerce. As an Association mandated to educate the world to the requirements of B2B products, technologies, best practices and services, LISA is not functioning properly.


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