Globalization Insider

In this issue…

E-Commerce Japanese Style (premium) • Dr. Minako O’Hagan, Communications Consultant
Director’s letter (premium) • Michael Anobile
LISA Profiles: Alex Pressman • Alex Pressman
In Memoriam: Gerd Janssen
Web Globalization: Bonding from the Core (premium) • Edie Petrachi, Lionbridge Technologies, Inc.
Globalization and E-Transformation (premium) • Benjamin B. Sargent, iXL Inc.
Money Talks (premium) • John Freivalds, Managing Director of JFA
The ELRA/ELDA Language Resource Survey • Jeffrey Allen - Technical Director, European Language Resources Association (ELRA) & European Language Resources Distribution Agency (ELDA)
Language and the Internet (premium) • Alastair Lindsay, Worldlingo.com
Doing Business in a Global World (premium) • Deborah Fry, Fry & Bonthrone Partnerschaft

Web Globalization: Bonding from the Core

Bonding from the Core

Edie Petrachi, Lionbridge Technologies, Inc.

As a Global Web Strategist for Lionbridge Technologies, Inc., Edie Petrachi develops courseware for the Master Series education and training program. Her most recent engagements include a full-day public seminar in La Jolla, California, entitled “Crafting a Web Globalization Strategy” as well as other on-site engagements and in-house seminars. The following article is extracted from recent case studies developed while consulting and training for the Master Series.

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