Globalization Insider

In this issue…

E-Commerce Japanese Style (premium) • Dr. Minako O’Hagan, Communications Consultant
Director’s letter (premium) • Michael Anobile
LISA Profiles: Alex Pressman • Alex Pressman
In Memoriam: Gerd Janssen
Web Globalization: Bonding from the Core (premium) • Edie Petrachi, Lionbridge Technologies, Inc.
Globalization and E-Transformation (premium) • Benjamin B. Sargent, iXL Inc.
Money Talks (premium) • John Freivalds, Managing Director of JFA
The ELRA/ELDA Language Resource Survey • Jeffrey Allen - Technical Director, European Language Resources Association (ELRA) & European Language Resources Distribution Agency (ELDA)
Language and the Internet (premium) • Alastair Lindsay, Worldlingo.com
Doing Business in a Global World (premium) • Deborah Fry, Fry & Bonthrone Partnerschaft

Doing Business in a Global World

LISA Localization Primer Charts New World Order

Deborah Fry, Fry & Bonthrone Partnerschaft

Published in March 2000, the 35-page Localization Industry Primer shows busy executives why and how globalization is happening, and explains the role of the localization industry in facilitating this. Drawing on the results of numerous LISA Forums and industry surveys as well as other leading sources, it offers a clear, compact overview of the forces behind economic globalization and the need for and processes behind effective product globalization. It also provides definitions of key concepts, introduces and explains major functions and workflows and flags key issues that those going global for the first time need to address. Last but not least, it surveys localization industry structures and identifies current best practices and future trends. The following excerpt from the Primer gives a taste of the whole.

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