![[© 2008 • ISSN 1420-3693 • www.localization.org]](/globalizationinsider/images/masthead2.gif)
|
In this issue…
Everything We Thought We Knew about Localization is Wrong!
At the December 1999 LISA Forum—Europe in Budapest, Claudio Pinkus, Chief Operating Officer of Ask Jeeves International and former CEO of Bowne Global Solutions, called for a fundamental shift in the localization business model. In this article, based on his presentation to the conference, he argues that by focusing on translation for the past two decades, the localization industry has abdicated key elements in the value creation process. Wealth creation, customer services, one-to-one marketing and business-to-business processes are redefining the business landscape. His conclusion: service providers should retain ownership of their processes and intellectual property and not pass them on freely to their clients.  The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article. Note: If you are not a member, but are interested in receiving the Globalization Insider, click here. Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form). E-mail LISA Administration for further enquiries. |
|
    8-12 December 2008 |