In this issue…

Everything We Thought We Knew about Localization is Wrong! (premium) • Claudio Pinkus, Chief Operating Officer, Ask Jeeves International
Director’s letter (premium) • Michael Anobile
LISA Profiles: David Johnston • David Johnston
MT—the 80% Solution? (premium) • Michael Anobile & Deborah Fry
Localization is on a Roll (premium) • Deborah Fry, Fry & Bonthrone
Money Talks (premium) • John Freivalds, JFA
A SEA Change (premium) • Tanja Hill, Manager, Language Translation and Localization Laboratory, Software Engineering Australia
Localization Training Update • Prof. Sue Ellen Wright, Kent State University
Horses for Courses (premium) • Lynn Webb, Software Localization Engineer, Lionbridge Technologies, Inc.
Think Local, Act Global (premium) • Alison H. Rowles, LISA Business Manager and Controller

Director’s letter

Michael Anobile

Dear LISA Members and Newlsetter Readers,

LISA Administration and the Executive Committee have thought long and hard about developing a commercial marketing arm for LISA. In December the Board voted in favor of restructuring LISA towards a strategic outsourcing model, working at arms’ length with independent companies licensed by LISA to focus on industry promotion. This can optimize returns to members while at the same time help develop a broader base of companies with knowledge in other vertical sectors who are interested in localizing their products and services. It also separates the Association’s non-profit role from the more profit-driven, marketing- and sales-oriented task of building an industry while growing membership.

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