Globalization Insider

In this issue…

Living Globally on Internet Time (premium) • David Brooks, Senior Director, International Product Strategy, Microsoft Corporation
Director’s letter (premium) • Michael Anobile
LISA Profiles: Teddy Bengtsson • Teddy Bengtsson
Money Talks (premium) • John Freivalds, JFA Associates
Trying to Find the Right Balance and Still Have Fun (premium) • Michael Anobile & Deborah Fry
Translation Memories - Smoke? Or Mirrors? (premium) • Mick McAllister, Operations Manager (Boulder), Sykes Enterprises
The Making of Translators on the Web (premium) • Minako O’Hagan, Victoria University of Wellington

Living Globally on Internet Time

Building a 21st Century Business

David Brooks, Senior Director, International Product Strategy, Microsoft Corporation

At the LISA Forum–Monterey, David Brooks of Microsoft gave a keynote speech on the future of the localization industry. Drawing on the book The Lexus and the Olive Tree by Thomas L. Friedman, David examined the nature of globalization, as well as the business changes being brought about by the Web and other new technologies. The following article is based on his presentation at the Forum.

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