|
In this issue…
Preaching to the Choir?
The Need for Internal Marketing
Despite the current management focus on global business, John Freivalds argues that localization has not yet won the battle for internal corporation recognition. What is needed is more and better internal marketing. ![]() The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article. Note: If you are not a member, but are interested in receiving the Globalization Insider, click here. Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form). E-mail LISA Administration for further enquiries. |
![]() 8-12 December 2008 |
||