Globalization Insider

In this issue…

One Size Does Not Fit All! (premium) • Michael Anobile
Director’s letter (premium) • Michael Anobile
Globalizing Your Business (premium) • Kathleen Marvin, Localization Management Consultant, San Jose, Califoria
From Crunching Numbers to Weaving Scenarios (premium) • Minako O’Hagan, Victoria University of Wellington, New Zealand
LISA Profiles Theodora Landgren
Marketing the Localization Industry (premium) • Alison H. Rowles, LISA Business Manager and Controller
Executive Interview: Michael O’Callaghan (premium) • Michael Anobile & Deborah Fry
DicoPro: an Update • Colin Brace
Preaching to the Choir? (premium) • John Freivalds, JFA International
Many Hands Make LEIT Work • Sue Ellen Wright, Kent State University
FAQs and Fantasies (premium) • Robin Bonthrone, Fry & Bonthrone Partnerschaft

Marketing the Localization Industry

The Global Business Imperative for the 21st Century?

Alison H. Rowles, LISA Business Manager and Controller

In this article, Alison Rowles notes the growing awareness of the world's business community for the problems of language and globalization and outlines how LISA members can help the association to promote the industry.

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The Internationalization & Unicode Conference 32

8-11 December 2008
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