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In this issue…
Globalizing Your Business
In this article, Kathleen Marvin argues that true globalization requires a radical reorganization of the localization function. To be really successful internationally, an organization needs a strategy and an infrastructure to create and support an international business. In turn, this requires a vision that starts at the top and is understood and shared by everyone in the corporation. Where this is implemented, the result should be that in the long term, fewer resources need to be dedicated to localization.  The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article. Note: If you are not a member, but are interested in receiving the Globalization Insider, click here. Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form). E-mail LISA Administration for further enquiries. |
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  8-12 December 2008 |