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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Globalizing Your Business

Kathleen Marvin, Localization Management Consultant, San Jose, Califoria

In this article, Kathleen Marvin argues that true globalization requires a radical reorganization of the localization function. To be really successful internationally, an organization needs a strategy and an infrastructure to create and support an international business. In turn, this requires a vision that starts at the top and is understood and shared by everyone in the corporation. Where this is implemented, the result should be that in the long term, fewer resources need to be dedicated to localization.


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