Globalization Insider

In this issue…

One Size Does Not Fit All! (premium) • Michael Anobile
Director’s letter (premium) • Michael Anobile
Globalizing Your Business (premium) • Kathleen Marvin, Localization Management Consultant, San Jose, Califoria
From Crunching Numbers to Weaving Scenarios (premium) • Minako O’Hagan, Victoria University of Wellington, New Zealand
LISA Profiles Theodora Landgren
Marketing the Localization Industry (premium) • Alison H. Rowles, LISA Business Manager and Controller
Executive Interview: Michael O’Callaghan (premium) • Michael Anobile & Deborah Fry
DicoPro: an Update • Colin Brace
Preaching to the Choir? (premium) • John Freivalds, JFA International
Many Hands Make LEIT Work • Sue Ellen Wright, Kent State University
FAQs and Fantasies (premium) • Robin Bonthrone, Fry & Bonthrone Partnerschaft

From Crunching Numbers to Weaving Scenarios

What Kind of Research does the Language Industry Need?

Minako O’Hagan, Victoria University of Wellington, New Zealand

This article suggests that research based on future scenarios would be of value to the language industry. It draws on Deborah Fry's critique (LISA Newsletter 7.3) of the three major surveys published recently (or in the pipeline) on the impact of rapid growth in multilingual communication and a similar analysis by Reinhard Schäler (1998), both of which raised questions about the validity and use of the data delivered by these surveys.

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