Globalization Insider

In this issue…

Validation (premium) • Renato S. Beninatto, Language Management International
Director’s letter (premium) • Michael Anobile
In Search of A New Modus Operandi for Localization (premium) • Minako O’Hagan, Victoria University of Wellington, New Zealand
The IDOL Project • David Mowatt, University of Manchester Institute of Science and Technology (UMIST)
ExCom Corner (premium) • Claude Pesquet, Compaq
Total Outsourcing (premium) • Alex McDonnell, Pervasive Software
Language Means Business • Prof. Sue Ellen Wright, Kent State University
Getting Globalization Right (premium) • Deborah Fry, Fry & Bonthrone Partnerschaft
First Steps towards a Structured Localization Environment (premium) • Mathieu Gorge, ETP

Getting Globalization Right

International Sales Depend on Efficient Processes

Deborah Fry, Fry & Bonthrone Partnerschaft

Now that foreign sales are a major revenue component for many software companies, globalization - the process of designing, building, supporting and marketing products to meet the needs of an international audience - is becoming more and more important. And yet all too often companies are poorly organized and/or simply unaware of the issues involved. This slightly modified version of an article that will be appearing in “Language International” looks at the drivers for the globalization process and how companies are rising to the challenge.

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