Globalization Insider

In this issue…

Building Empires on Quicksand (premium) • Yann Meersseman, President, Yann Meersseman Associates
The Great Leveler? (premium) • Robin Bonthrone, Fry & Bonthrone Partnerschaft
OSCAR • Franz Rau, Microsoft
Rising to the Challenges of Asian Translation and Localization (premium) • Minako O’Hagan, School of Communications and Information Management, Victoria University of Wellington, New Zealand
Project Manager Certification (premium) • Gunnie Jacobsson, AUGER Ltd
Death of the Salesmen (premium) • John Freivalds, JFA
Tools Benchmarking - ToBe! • Leon Rubinstein, Director Localisation Division, McQueen France
Software Conversion for the Chinese Market (premium) • Dr. Lloyd Yam, Timeless Software Limited
LISA IATT Workshop Summary (premium)

The Great Leveler?

EMU and the Localization Industry

Robin Bonthrone, Fry & Bonthrone Partnerschaft

The European Union's programme for implementing Economic and Monetary Union (EMU), often referred to simply as European Monetary Union, is likely to be the single most momentous economic event in post-war Europe. It will also have a direct impact on the global economy as a whole, and its effects will inevitably be felt most in those industries which depend on cross-border sales of goods and services, including the localization and language services sectors and their commercial and industrial customers. After assessing the current state of transition to EMU, this article looks at some of the most pressing problems which will face service providers and hardware and software manufacturers.

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