Globalization Insider

In this issue…

Building Empires on Quicksand (premium) • Yann Meersseman, President, Yann Meersseman Associates
The Great Leveler? (premium) • Robin Bonthrone, Fry & Bonthrone Partnerschaft
OSCAR • Franz Rau, Microsoft
Rising to the Challenges of Asian Translation and Localization (premium) • Minako O’Hagan, School of Communications and Information Management, Victoria University of Wellington, New Zealand
Project Manager Certification (premium) • Gunnie Jacobsson, AUGER Ltd
Death of the Salesmen (premium) • John Freivalds, JFA
Tools Benchmarking - ToBe! • Leon Rubinstein, Director Localisation Division, McQueen France
Software Conversion for the Chinese Market (premium) • Dr. Lloyd Yam, Timeless Software Limited
LISA IATT Workshop Summary (premium)

Rising to the Challenges of Asian Translation and Localization

From the Double Byte Abyss to the Virtual Pet Psyche

Minako O’Hagan, School of Communications and Information Management, Victoria University of Wellington, New Zealand

The localization industry has so far been largely concerned with the "technical" aspects of Asian localization, such as double byte character enabling. However, now that the industry is rapidly learning the ropes and the user market is maturing, the weight of concern seems to be shifting more towards "cultural" dimensions. How should the industry deal with this issue? This article looks into possible answers and links them to future challenges on the horizon.

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