Globalization Insider

In this issue…

Building Empires on Quicksand (premium) • Yann Meersseman, President, Yann Meersseman Associates
The Great Leveler? (premium) • Robin Bonthrone, Fry & Bonthrone Partnerschaft
OSCAR • Franz Rau, Microsoft
Rising to the Challenges of Asian Translation and Localization (premium) • Minako O’Hagan, School of Communications and Information Management, Victoria University of Wellington, New Zealand
Project Manager Certification (premium) • Gunnie Jacobsson, AUGER Ltd
Death of the Salesmen (premium) • John Freivalds, JFA
Tools Benchmarking - ToBe! • Leon Rubinstein, Director Localisation Division, McQueen France
Software Conversion for the Chinese Market (premium) • Dr. Lloyd Yam, Timeless Software Limited
LISA IATT Workshop Summary (premium)

Death of the Salesmen

John Freivalds, JFA

John Freivalds of JFA sums up the decline of the traditional salesperson—and the qualities a successful salesperson needs to have today. He or she must take a problem-solving approach rather than just sell, give the client more than just promotional material, possess industry-specific knowledge and work with his or her own production department.

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