Globalization Insider

In this issue…

Language Fever (premium) • John Freivalds, JFA
Director’s letter (premium) • Michael Anobile
Language Professionals and Telematics in the New Economy (premium) • Dr. Gideon Strauss, University of the Free State, South Africa
Little Fish and Large Blue Chips (premium) • Robin Bonthrone, Fry & Bonthrone Partnerschaft
The Future of the Localization Industry (premium) • Roger Jeanty, President, International Communications, Inc.
Korean Localization Standards (premium) • Christopher Chung, Microsoft
Other Things Being Equal, Choose the Best (premium) • Tai Young Kwon, Prolangs

Language Professionals and Telematics in the New Economy

Dr. Gideon Strauss, University of the Free State, South Africa

In this condensed version of his presentation to the 22nd Conference of the International Association of Language and Business in Kolding, Denmark in October 1996, Gideon Strauss argues that simultaneous and intersecting changes in the economy, travel and telematic media infrastructure, and languages and cultures present language professionals with distinctive challenges. Those who fail to respond strategically to these changes will become casualties of the new world economy. Those who do respond stand a chance not only to do well in the new world economy, but also to make a real contribution at the cultural cutting edge.

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