Globalization Insider

In this issue…

Defining Multimedia Localization (premium) • David Murdock, International Production Manager, Disney Interactive
Director’s letter (premium) • Michael Anobile
The Web RFQ Process (premium) • Rebecca Ray, Senior Product Manager, Remedy Corporation
Localization: R.I.P. 1999 (premium) • Alex McDonnell, Pervasive Software
Only Connect (premium) • Deborah Fry, Fry & Bonthrone Partnerschaft
Building Machine Translation on a Firm Foundation • Professor Alan K. Melby, Brigham Young University, Provo, USA
Translation Quality: The Customer Makes the Difference (premium) • Yann Meersseman, Yann Meersseman & Associates

Defining Multimedia Localization

An Ongoing Process

David Murdock, International Production Manager, Disney Interactive

In this updated version of his presentation to the LISA Forum in Los Angeles in 1996, David Murdock argues that the complexity of multimedia localization stems from the number and variety of assets that are contained in the product, coupled with the fact that many of the products are geared towards children and young adults. The article is reprinted by popular demand - the original version gained David the Number One Presenter and Number Two Presentation ratings for the entire Forum.

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