The keynote address at the 1996 LISA Forum USA “The Localisation Value Chain: What to do and Where to do it!”, held at the Four Seasons Hotel in Newport Beach, California, was given by David Brooks, Microsoft's Director of International Product Strategy. His address was ranked first among all presentations, scoring a high 94.8% number one Presentation Rating (statistics taken from the Forum Evaluations returned by participants). David Murdock of Disney Interactive ranked second at 92.8%, and scored the number one 97.1% Presenter Rating. 92% of participants thought that the LA Forum met their expectations and 94% expressed satisfaction with the workshops and panel formats. 98% thought that they would participate in a future LISA Forum.

The text given below is a slightly expanded and corrected version of the summary distributed after the Forum. Many thanks to Alex McDonnell, Day Co-Chair on the first day of the Forum, for his thoughtful and accurate comments resulting in a number of revisions, in particular to the record of the discussion of efficiency and effectiveness.