Globalization Insider

In this issue…

Successful On-demand Multilingual Web Publishing (premium) • Rebecca Ray, Ray & Associates, Globalization and High Tech Marketing
The Coming Age of Teletranslation (premium) • Minako O’Hagan
The Cost-effectiveness of Today’s Localisation Business (premium) • David Brooks at the 1996 LISA Forum USA
Lessons from LA (premium) • Robin Bonthrone, Fry & Bonthrone Partnerschaft
Internationalize the Company, and the Product will Follow (premium) • Yann Meersseman, Yann Meersseman & Associates
Multimedia Localisation: Is it simply adding Pictures and Voices? (premium) • David MacLeod, Senior Project Manager, SDL Limited, Maidenhead, England.

Internationalize the Company, and the Product will Follow

Yann Meersseman, Yann Meersseman & Associates

Over the last 12 years, Yann Meersseman has held internationalization positions ranging from project manager for a French translation company to senior-level executive for a leading US software developer. He has recently decided to offer his experience on a consulting basis, helping software companies efficiently address international markets. In this article, he reports on his recent discussions with software companies in the Boston area on internationalization: how you define it, where it belongs in the company, and how efficient it is.

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