Globalization Insider

In this issue…

Translation and the Internet (premium) • Robin Bonthrone, Fry & Bonthrone Partnerschaft, Language Consultancy and Services
Business Engineering - the management vision of the future (premium) • Judith Jones, Process UK
The Spanish Language: Dream or Nightmare? (premium) • Javier Garcia Alvarez, Lexitrans S.A., Spain
Responsiveness, Added Value, Flexibility, Transparency (RAFT)… (premium) • Joop Janssen, Director of Sales & Marketing Multilingual Translations Management b.v., The Netherlands
Teletranslation - a brave new world (premium) • Zeger Karssen, ALPNET, France
News from the Logos Group (premium) • Elisa Daniels, Logos Group, Italy

The Spanish Language: Dream or Nightmare?

Javier Garcia Alvarez, Lexitrans S.A., Spain

Spanish is spoken by some 400 million people in more than twenty countries with economies already consolidated or growing very fast, Thus, Spanish could soon become the most attractive language in the FIGS group. However, during 500 years the language has developed quite a few ,"branches" or "flavors" and now some Spanish markets are starting to request localized versions targeted to their national / regional flavor.

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