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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Responsiveness, Added Value, Flexibility, Transparency (RAFT)…
MTM’s philosophy of a more pragmatic vendor network

Joop Janssen, Director of Sales & Marketing Multilingual Translations Management b.v., The Netherlands

The 1996 status report states: 'there are no blueprint solutions for the localisation industry—, and you could well ask if we need one. Selecting a vendor is corporate strategy dependent, product (line) dependent, department dependent and even people dependent. MTM has clients on all these decision-making levels and so, I imagine, have many vendors. It is our objective to turn the problems of this highly volatile and often unstructured localisation industry inside out to discover the hidden challenges within. And besides the linguistic ones there are many other challenges: managerial, technological, logistical and cultural. MTM is building a network which is designed to absorb the pluriformity in client requirements and convert it every time into a uniform multilingual deliverable. In short: tailored services.


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