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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Translation and the Internet

Robin Bonthrone Fry & Bonthrone Language Consultancy and Services, Germany

Part 1 A zero-sum game?

Now that even the low end of the language services industry is beginning to wake up to the existence of the Internet, there appears to be some form of unwritten understanding that there are serious benefits to the industry and its players - from leading-edge translation and localization companies down to isolated workaholic freelances - to be derived from "joining" the Internet and actively using the facilities it can or could provide. But exactly what are these benefits if, indeed, they exist at all? What is the basis for what must surely be a purely business-driven decision to invest the time and money needed to achieve effective online status? Or is it, in fact, the status element that is uppermost in peoples' minds?


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