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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


The Quest for Improvement

Alain Linden, AT&T GIS - France

The world is getting smaller every day. New markets are opening up everywhere, creating new opportunities for products to be sold on those new markets. The multimedia wave and the world wide use of the Information Highways are creating tremendous translation needs. Yet, despite the increasing power of hardware and the sophistication of MT the Translation Process seems to be facing a constant challenge: how to become better in quality and more economic.

Building an international product is now a well known process. Although for some companies it is not "yet" a natural reflex! The ability of any manufacturer to produce superior products and services depends on the processes involved.


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