In this issue…

Translation Memories: The impact on terminology ownership and business practice
Vision of the Translation Market: An outline of the necessary reforms in Europe’s language industry • Jaap van der Meer, R.R. Donnelley Global Software Services
Business Engineering and Localisation Framework • Judith Jones, Process UK
Genba Wa Tsuyoi • Jan Pfefferkorn, MindShare Consulting
Developing Microsoft’s European Products in Ireland
The LISA Executive Committee Report
The LISA Forum Amsterdam, Holland (3-5 April, 1995)

The LISA Forum Amsterdam, Holland (3-5 April, 1995)

3-5 April, 1995, Hosted by: GECAP, L&L Informatie, & Logos Computer Translations: “Translation Tools and the Localization Process—The Business Issues”

First in a series of LISA Forums in 1995 focusing on localization technology and process evaluation, this meeting concentrates on the business case for language processing tools and how to plan for an implementation procedure that is geared for profitable results. The program will feature panel discussions and presentations by senior business managers from, among others, companies like Bureau of Translation Services, Compaq, Ericsson Data Systems, GECAP, Microsoft, Oracle, SAP Germany and, Trados.

Program Preview

Can the Translation & Localization Process be Profitable?--A Publisher's Perspective
This topic addresses the perception clients have of localization vendors and will cover negotiation strategies, logistics and, establishing realistic productivity expectations.
Evaluation of Software Localization Tools
A localization vendor's catalogue of criteria for the correct choice of tools, and evaluation of various localization tool applications based on this catalogue.
The Economics of "Front-End Tools" for Machine Translation
Is MT cost effective in the s/w translation and localization process? What value do authoring tools add? What applications, tools and technologies justify an efficient production process?
Microsoft and Eurolang's Optimizer--A Review of Microsoft's Implementation Plan
Much controversey surrounds Microsoft's decision to use Optimizer as part of their global product localization strategy. What are the results so far, and, what is planned for the future?
Software Engineering and Testing for Fully Outsourced Localization Projects
The main areas covered include a background on the changing philosophy towards outsourcing, its pros and cons and a recent case study.
Localization QA Metrics--A Report on the LISA Quality Metrics SIG
The roles and checkpoints for vendors and publishers to follow so that localized products can consistently meet the needs and expectations of its customers
Benchmarking MT Systems in a Production Environment
An MT user reveals their decision making process, business requirements and procedures to ensure an efficient production process.
SIG meetings and follow-up sessions covering:
- Vendor Outsourcing
- A Standard Bidding Platform
- Translation Memories/Terminology Ownership
- Quality Metrics
Product Exhibition
Demonstrations of proprietary and commercial tools are scheduled. Contact LISA Administration if you are interested in demonstrating your solution. All proprietary tool developers are especially encouraged. An information table for all members is also provided.

Register Now

As usual, attendance is strictly limited! Register now to avoid the "waiting list". Registration begins January 1 and ends March 17. Invitations and special room discounts will only be given to participants who pay in advance of the deadline. Fax the attached Meeting Confirmation Form or email your requirements to LISA Administration at: manobile@divsun.unige.ch.