Globalization Insider

In this issue…

Translation Memories: The impact on terminology ownership and business practice (premium)
Vision of the Translation Market: An outline of the necessary reforms in Europe’s language industry (premium) • Jaap van der Meer, R.R. Donnelley Global Software Services
Business Engineering and Localisation Framework (premium) • Judith Jones, Process UK
Genba Wa Tsuyoi (premium) • Jan Pfefferkorn, MindShare Consulting
Developing Microsoft’s European Products in Ireland (premium)
The LISA Executive Committee Report (premium)
The LISA Forum Amsterdam, Holland (3-5 April, 1995) (premium)

Genba Wa Tsuyoi

The Strength is With the Field, or, Know Your Market!

Jan Pfefferkorn, MindShare Consulting

In the first two parts of the tutorial on localizing for the Japanese market, the emphasis was on the language and scripting system. In this article, the focus moves to the overall market and also marketing practices. The first part of this article will deal on business relationships while the second half will deal with more technical issues. That half will appear in the next issue of the LISA Forum Newsletter.

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