Program

As a wrap-up to the LISA Forum 1994 programs, this meeting covers the marketing, business and technical aspects of developing global ready products. In addition to the general business sessions we will run separate tracks to examine specific technical and marketing areas for the Asia/Pacific and Central and Eastern European markets. The meeting will be held on-site at Sun Microsystems' Mountain View headquarters facility.

• Microsoft and Eurolang's Optimizer--The Implementation Plan
  Franz Rau - Microsoft, Redmond
• An Overview of Localization Market Surveys for Language Processing Tools and Evaluation
  Rose Lockwood - Ovum Limited, London
• Why Unicode?--The Business Case
  Asmus Freytag - Microsoft, Redmond
• Operation Review
  Gabor Ellmann - Oracle Europe

Marketing Track

• Localizing for Double-Byte Markets--Chinese and Japanese Business Focus
  Siu Ling Koo - L&L Informatie, Utrecht
• The Japanization of Lotus 1-2-3
  Ryo Yanagiya - Lotus, Tokyo
• The Localization Business in the Central and Eastern European States

Technical Track

• Interoperability between UTF8 systems vs native Unicode systems
  Ik Kim - SunSoft, Mountain View
• Japanization and On-screen Character Generation Issues
  Ken Lunde - Adobe Systems, Mountain View
• Survey of Internationalization Issues : Where and how they relate to applications
  John McConnell - Apple Computer, Cupertino
• Localization Software Testing and Product QA
  Emmanuel Uren - Industry Consultant, San Francisco

Discussion Panels

Why normalize pricing and evaluation criteria? What are the legal issues associated with terminology and glossary ownership? What is the liability exposure for faulty translation quality? What are the legal implications of localizing marketing collateral and licensing agreements? These, among other issues, will be addressed by the leading vendors and publishers in this business. Technical discussions will feature: Unicode, WorldScript, X/OPEN, and Document Format Standards, Localizing Windows/GUIs for Chinese and other Asian markets.

Product Exhibition

Proprietary demonstrations of in-house and specialized localization/internationalization tools are planned. Contact LISA Administration if you are interested in demonstrating your solution.

Register Now

As usual, attendance is strictly limited! Register now to avoid the "waiting list." Registration begins August 15 and ends October 20. Invitations and special room discounts will only be given to participants who pay in advance of the deadline. Fax the attached Meeting Confirmation Form or email your requirements to: manobile@divsun.unige.ch.