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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Confusion in the Cost-Value Chain of Localization Services
A Modern History of the Translation Business

Jaap van der Meer, R.R. Donnelley Global Software Services

The market is changing...We have said that for many years and we have always been right, for the simple fact is that market is always changing. Can we adapt to the market changes or rather can we anticipate future changes in our industry? The more established we are, the more difficult it is to change ourselves in order to be prepared for things to come. In this article I challenge the members of the well-established Localisation Industry Standards Association to dig deep in their own processes and perception of the industry, and to open up for a discussion on the added value of our service bundle to the users. After all, the added value of what we do is in the long run the justification of our economic existence. Are we increasing our value to our users or are we losing ground?


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