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In this issue…
Digital Equipment Corporation
International Products Division
Many companies have adopted a globalisation strategy as a way of gaining access to new markets and increasing revenue. Traditional markets such as Europe. U.S. and Japan, as well emerging markets, such as Eastern Europe and the CIS (formerIy USSR) present opportunities to companies that can quickly optimize their resources for these environments. Often, the key to success is a company's ability to create, process and distribute information regionally. To do so requires the availability of localised products, which may mean different things to different people - even in the same company.  The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article. Note: If you are not a member, but are interested in receiving the Globalization Insider, click here. Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form). E-mail LISA Administration for further enquiries. |
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   23-27 June 2008  |