LISA Forum USA

Building a Globally Integrated Organization

Reducing the Learning Curve

Managing Enterprise Terminology – Principles, Methods and Business Objectives

Instructor: Kara Warburton

09:00 - 17:00 : Thursday, June 26 - Friday, June 27, 2008

Workshop Overview

Today, having an aggressive content management strategy is critical to your ability to deliver competitive products in multinational markets. You have to be able to produce high-quality content for multiple markets quickly and efficiently. Content is comprised of words, or terms, that are of interest by virtue of their marketing value, frequency, brand association, and familiarity to your customers. Taking steps to manage these terms during product development and localization will improve content quality, facilitate localization, and position your company advantageously for future development in information management technology.

During this workshop you will explore the following key issues that can help you successfully lead a terminology strategy that will support product development and localization:

• Understanding the fundamentals of managing terminology
• Getting buy-in from executive management
• Evaluating the data and user requirements
• Identifying the tools dependencies
• Selecting the right technology
• Defining the end-to-end process

The workshop will include practical exercises to be conducted online. Participants are requested to bring a laptop with a wireless card, if possible, in order to participate in these exercises.

Who will benefit from this workshop and why?

Who:	Interested in...
Members of the development team of products that are localized (software developers, writers)	Learning why its important to manage their own terminology Understanding how terminology is handled in the localization process Realizing they have a partnership role with translators
Managers of localization projects	Understanding the flow of terminology in the localization process Learning how to minimize terminology problems
Information strategists and architects	Learning how to integrate terminology into an information management strategy
Authors, translators, and other language specialists who are doing terminology work	Gaining both practical and theoretical knowledge Learning about standards

About LISA Workshops

LISA Workshops make use of presenters with real-world experience in the subjects they teach about. Workshops do not pitch any products or services, but instead provide a general overview with candid and practical evaluations of tools and products that impact your business.

About Kara Warburton

Kara Warburton, holds a Master’s degree in terminology from Laval University in Canada, one of the few universities in the world that provides a graduate degree specifically on terminology. For nearly 10 years, she has spearheaded the implementation of a terminology management strategy in IBM, and has been involved in the development of standards and best practices.