LISA Forum USA 2008

09:00 - 09:15	Lecture 0: Introduction to Workshop and Background of Speaker
	Welcome, introduction Who's who? Participant expectations Workshop overview Speaker's philosophy and experience
09:15 - 10:00	Lecture 1: Culture Dimensions and UI Design
	Participants experiences of culture Introduction to terminology of user-interace components Culture models, analysis of one model's culture dimensions Application of model to Websites
10:00 - 10:30	Exercise 1: Cross-Cultural Conversations
	Practical experience recognizing culture cues Relating culture differences to culture dimensions
10:30 - 11:00	Coffee Break
11:00 - 11:45	Lecture 1: Culture Dimensions and UI Design, continued
11:45 - 12:00	Lecture 2: Applying Cultural Models to UI Design
	Study of how users learn complex systems in China, Germany Applying composite of culture dimensions to predict reactions Comparison of user interviews results with theory
12:00 - 13:00	Lunch
13:00 - 13:45	Exercise 2: Mapping Culture Dimensions to UI Component
	Practical pen-paper exercise mapping one culture model's culture dimensions to user-interface components
13:45 - 15:00	Lecture 3: Culture and Corporate Website Design
	Study of culture differences in 12 B2B and B2C global Websites Illustrations of differences in metaphors, imagery, navigation, terminology, color, etc. Summarizes, comments on speaker's 64-page journal article
15:00 - 15:30	Coffee Break
15:30 - 16:00	Lecture 4: Best of Breed Culture Dimensions
	9 Models provide 39 dimensions of culture 60 experts worldwide surveyed to determine best Best five composite dimensions results
16:00 - 17:00	Exercise 3: Designing a UI for a Culture
	Practical pen-paper exercise to design home page and one other screen of healthcare website for a specific country's citizens with specific culture characteristics

This program is developed by Aaron Marcus and Associates, Inc.

LISA Forum USA

Building a Globally Integrated Organization

Reducing the Learning Curve

Cross-Cultural User-Experience Design