Buying and Implementing Content Management and Global Translation Management Systems
Instructor: Andrew Draheim09:00 - 17:00 : Monday, June 23, 2008
Workshop Overview
Rather than writing and translating the same thing many times, companies and organizations that have a presence in more than one country are looking for ways to streamline the management of "enterprise content".
Content solutions aim to improve time-to-value and time-to-market while keeping costs under control. This workshop helps you to understand the individual challenges of your organization, identify the technology needed to address them, and to effectively implement your solution. One of the most experienced implementers of global translation management technologies will provide you with a toolkit that will help you to make informed and profound decisions for business models and processes in order to take advantage of the significant cost and savings (and consequent business opportunities) global content management can offer.
Managing content that will be created, used, and published in many parts of the world can be a daunting task, and companies are frequently faced with questions like:
- What information is needed, and by whom?
- How will information be published around the world and delivered to customers?
- What information should be translated, and into how many languages, and when and how?
- How can content be localized, even if it's not translated?
- How do we make sure the content is ready on time, when and where it's needed?
- Can we streamline the processes we're using today, and save time or money, or do we need new processes?
- What technologies can help us meet our global content needs on a realistic budget, and will they work for real-world applications?
- What lessons have early adopters learned and what solutions have they arrived at? How can new adopters take advantage of this experience?
This workshop is aimed at business and technical managers from organizations that need to provide information for more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications.
Participants in this workshop will:
- review application scenarios to define the "must haves" and "wants" for good global content management
- learn best practices and implementation techniques from experts in the field, as well as what present technologies can and cannot deliver
- share experiences in managing content on a global scale and strategies for managing change and enhancing user acceptance
- understand how language-technologies can help manage global content
- develop individual requirements and guidelines for procuring and implementing technology for their own companies
About LISA Workshops
LISA Workshops make use of presenters with real-world experience in the subjects they teach about. Workshops do not pitch any products or services, but instead provide a general overview with candid and practical evaluations of tools and products that impact your business.
About Andrew Draheim
Andrew Draheim is an independent Globalization Consultant. The client portfolio of his consulting firm, Dig-IT!, include The World Bank, The World Conservation Union, several localization service providers, and others. Andrew has 18 years of international experience in managing operations in publishing, electronic publishing and localization worldwide. He helps international companies to manage and implement change by assisting them in understanding the individual challenges of their organizations, identifying the technology needed to address them, and by effectively implementing these solutions. Andrew completed the implementation of five localization production hubs in developing countries for the World Bank and developed the global publishing strategy of the World Conservation Union. As Translation Manager at The World Bank, he implemented and managed one of the world’s largest Globalization Translation Management System (GTMS) installations. He is co-author of the best practice guide for implementing global content management systems (CMS) published by the Localization Industry Standard Association (LISA), and he facilitates workshops on CMS. Andrew has also served as Managing Director for Central & Eastern Europe for Berlitz GlobalNet and Managing Director of HEP, the electronic publishing arm of the Holtzbrinck Publishing Group that includes Scientific American, Henry Holt, St. Martin’s Press, Farrar Straus and Giroux, as well as Handelsblatt.
