LISA Workshops
Monday, June 23, 2008:Globalization Testing - with an Emphasis on Translatability Testing and Pseudo TranslationThursday, June 26, 2008:
Buying and Implementing Content Management and Global Translation Management Systems
How to Assess Your Company’s Business Processes for Globalization Readiness
Understanding How to Use Globalization Industry StandardsFriday, June 27, 2008:
Cross-Cultural User-Experience Design
Managing Enterprise Terminology – Principles, Methods and Business Objectives (part 1)
Managing Enterprise Terminology – Principles, Methods and Business Objectives (part 2)
Globalization Testing - with an Emphasis on Translatability Testing and Pseudo Translation
Instructor: Dale Schultz
Monday, June 23, 2008
Globalization of software requires much more than translation. The software has to be properly designed, enabled, tested and translated. This workshop will provide an overview of an efficient approach to the globalization testing of software. The Why, What, When and Who of globalization testing will be explained and best practices will be suggested.
One of the aspects of globalization testing is translatability testing - determining if software can be translated. Attempting to translate software into multiple languages before it is translatable can be an expensive and frustrating experience for everyone involved so it is important to test translatability beforehand. Translatability testing allows the development team to fix translatability issues in the software before it is sent off for translation, resulting in significant translation cost savings. A translatability testing methodology called pseudo translation will be presented and the technique explained.
The workshop will cover:
- What Globalization testing is and why it is so important.
- When should globalization testing be done and by whom.
- Minimizing the test effort while maintaining adequate coverage.
- Translatability testing
- Advantages
- The how, when, and who
- Types of issues that can be detected
- Practical application of pseudo translation
Buying and Implementing Content Management and Global Translation Management Systems
Instructor: Andrew Draheim
Monday, June 23, 2008
Content solutions aim to improve time-to-value and time-to-market while keeping costs under control. This workshop helps you to understand the individual challenges of your organization, to identify the technology needed to address them, and to effectively implement your solution. One of the most experienced implementers of global translation management will provide you with a toolkit that will help you to make informed and profound decisions for business models and processes in order to take advantage of the significant costs and savings (and consequent business opportunities) global content management can offer.
How to Assess Your Company’s Business Processes for Globalization Readiness
Instructor: Rebecca Ray
Monday, June 23, 2008
Why should your products/services/processes be designed and ready to “go global” from day 1? The answer is simple: three-quarters of the human race is bilingual and global trade is at USD 11 trillion and growing.
But to bridge the gap from Cleveland, Ohio (USA) to Nanjing, China (or from Nanjing to Cleveland, for that matter), there are some challenges that your organization must meet successfully – not the least of which will be to globalize your internal business processes. For example, can your Customer Service organization efficiently process all non-English emails received on any given day? If not, why not? What is required to move them to that point? Is it justified now? In 6 months? In a year? Preparing your products and services to go global will be the easy part; it’s your internal business processes company-wide that will take the most work.
Join Rebecca Ray, Managing Editor of the Globalization Insider and Silicon Valley veteran, to learn how to implement globalization as ‘just another business process’ through performing a Globalization Audit of your existing organization.
Detailed Overview - Agenda - Program
Understanding How to Use Globalization Industry Standards
Instructor: Andrzej Zydroń
Thursday, June 26, 2008
Andrzej presents all localization-related standards, such as TMX, TBX, SRX, XLIFF, TWS, GMX, DITA, OLIF, xml:tm, Unicode, etc. With so many standards, it is easy to lose the overall picture of how all of these standards can be integrated together, so Andrzej shows how they can be used together to improve the localization process.
Detailed Overview - Agenda - Program
Cross-Cultural User-Experience Design
Instructor: Aaron Marcus
Thursday, June 26, 2008
User interfaces for the Web (as well as desktop, mobile, and vehicle platforms) reach across the globe to culturally diverse user communities, sometimes within a single country or language group. If user interfaces are to be usable, useful, and appealing to such a wide range of users, user-interface /user-experience developers must account for cultural aspects in globalizing/localizing products and services.
In this workshop, participants will learn practical principles and techniques that are immediately useful in terms of both analysis and design tasks. They will have an opportunity to put their understanding into practice through a series of team-oriented, pen-and-paper exercises.
Detailed Overview - Agenda - Program
Managing Enterprise Terminology – Principles, Methods and Business Objectives
Instructor: Kara Warburton
Thursday, June 26 - Friday, June 27, 2008
To compete in multinational markets, companies must include terminology management early in their product development process. Key product terms must be sanity checked, catalogued, documented, fed through the localization process, and repurposed for future use. Learn the fundamentals of terminology management that can help your company avoid errors, save time, and improve customer satisfaction and brand image. The presenter will share knowledge gained from ten years experience as a terminologist for IBM, a university lecturer on terminology, and a member of LISA and ISO terminology standards committees.
The workshop will include practical exercises to be conducted online. Participants are requested to bring a laptop with a wireless card, if possible, in order to participate in these exercises.