LISA Forum USA
23-27 June 2008
Crowne Plaza Hotel
Foster City, CA, USA
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Monday – June 23 / LISA Workshops and the LISA Forum USA Welcome Reception
LISA Function / Session Topics
8:00-9:00 LISA Workshop Registrations and Hospitality Desk
9:00-5:00 WORKSHOP: How to Assess Your Company’s Business Processes for Globalization ReadinessRebecca Ray - LISA
9:00-4:00 WORKSHOP: Globalization Testing – With an Emphasis on Translatability Testing and Pseudo TranslationDale Schultz - IBM
9:00-5:00 WORKSHOP: Buying and Implementing Content Management and Global Translation Management SystemsAndrew Draheim - Dig-IT!
3:00-6:30 Forum Registration and Exhibition Opens
5:30-6:30 LISA Industry Introduction Session

LISA Executive Committee

6:30-8:00 Welcome Reception • Hosted by IBM
8:00-9:30 LISA Forum Speakers' DinnerInvitation Only

Tuesday – June 24 / Day 1 of the LISA Forum USA
LISA Function / Session Topics
8:00-9:00 Forum Registration, Morning Coffee & Product Exhibition
9:00-9:05 Welcome and Introductions
9:05-9:15 Program Overview & Day One Objectives
9:15-9:55 KEYNOTE: Charting the Course for Globalization: Skunk or a Trunk?

William J. Sullivan - Globalization Executive, Director of Globalization, Translation, and Linguistic Technology, IBM

9:55-10:30 From the Trenches: Why Companies Continue to Be “Globalization-Challenged”

April Singer - Globalization and Media Hub Practice Manager, IBM
Andrew Draheim - Globalization Consultant, Dig-IT!
Rebecca Ray - Managing Editor and Consulting Partner, LISA

10:30-11:00 Refreshment Break & Product Exhibition
11:00-12:15 PANEL: Lessons Learned from Cisco and CNET: Leveraging Web 2.0 to Facilitate Global Content Development

Moderated by Tim Bombosch - Project Manager, Lasselle-Ramsay
Phil Gochenour - Documentation Manager, Metaweb Technologies
Neville Fleet - Senior Documentation Manager for Knowledge Management and Delivery, Cisco Systems
Paul Zimmerman - Program Manager for Knowledge Management and Delivery, Cisco Systems

12:15-1:45 Lunch & Product Exhibition
CONCURRENT SESSIONS - PLEASE NOTE TIMING
1:45-3:45 Moving into New Markets Globalizing Business Processes & Technology Standards Resource Channel
1:45-2:15 Globalizing Your Content Creation and Obtaining Executive Approval

Sue Kocher - SAS Institute

Developing Globalized Web Applications With AJAX

Tracey Meng - TIBCO Software

Beyond TMS – Tek OneWorld Platform

Joseph Lukasik - Tek Translation International

2:15-2:45 Trading Spaces: Renovating Your Localization Process to Drive Business Growth

Yan Fang - EMC
Haekyoung Kim - EMC

Building Quality Localization Hubs with Full Outsourcing Capabilities

Qing Qing Tao - Intel

Calculating ROI in Software Localization

Lior Cohen - Net-Translators

2:45-3:15 Strengthening Your Brand With a Global Web Development Model

Silvia Campos - VeriSign

AGILE Software Development: What It Means for Globalizing Your Business Processes

Gennady Galanter - Exigen Services

Total Economic Impact of Effective Global Information Management

Andrew Thomas - SDL International

3:15-3:45 Sun’s Shift to Localization for Open Source: Sparking the Imagination of Customers

Mimi Hills - Sun Microsystems

Stumbling Blocks in Managing Content Globally: Why Standards Are the Solution

Andrzej Zydroń - XML-INTL

Best Practices and Pitfalls of Finding the Right Vendor

Anderson Wang - iLen Technology

3:45-4:15 Refreshment Break & Product Exhibition
4:15-5:30 PANEL: China’s Innovative Approach to Global Outsourcing: What It Means for Silicon Valley

Moderated by Ying Wang - Senior Group Program Manager, Microsoft Corporation
Scott Ng - Senior Engineering Manager, Sun Microsystems
Ray Chan - Senior Director, Engineering, VMware
Sophia Wang - VP Marketing & Business Development, Beyondsoft
Grace Chen - Chairman & CEO, Oceansoft International
Rebecca Ray - Managing Editor and Consulting Partner, LISA

5:30-7:00 Networking Reception • Hosted by Hewlett-Packard

Wednesday – June 25 / Day 2 of the LISA Forum USA
LISA Function / Session Topics
8:00-9:00 Morning Coffee & Product Exhibition
9:00-9:15 Day One Summary • Program Overview
9:15-10:30 KEYNOTE: Hitting the Ground Running in New Markets: Do Your Global Business Processes Measure Up?

Priscilla Knoble - Director of Corporate Product Management, Adobe Systems
Francis Tsang - Director of Globalization, Adobe Systems

10:30-11:00 Refreshment Break & Product Exhibition
11:00-12:00 CASE STUDY: The Road to a Consolidated Globalization Model - The Sybase Experience

Fred Rouse - Director, Program Management, Product Technology & Operations, Sybase
Daniel Gray - Director of Sales IT/Telco, Tek Translation International

12:00-1:30 Lunch & Product Exhibition
CONCURRENT SESSIONS - PLEASE NOTE TIMING
1:30-3:30 Moving into New Markets Globalizing Business Processes & Technology Standards Resource Channel
1:30-2:00 The Globalization Audit

Rebecca Ray - LISA

CASE STUDY: How Good Project Management Lowers the Cost of Localization

Tim Bombosch - Lasselle-Ramsay

Localization Community Development in China

Shirley Yeng - E-C Translation

2:00-2:30 Improving Quality in Translation and Localization into Chinese - Practical Lessons from LSPs

Dr. Joanna Drugan - The Centre for Translation Studies at the University of Leeds

More, Better, Faster:
Combining Available Techniques to Improve Software Localization

Mark Zagrodney - Advanced Micro Devices

Optimizing Multilingual Workflow and Business Information Management in a Global Economy

Tobias Rinsche - Language Technology Center

2:30-3:30 What It Means to Be a Pioneer: Creating English Technical Documentation in China

Suneeta Aggarwal - TIBCO Software

DITA Marches On: Where Are We Now?

Ben Fitch - Serena Software
Tanner Volz - Serena Software

2:30-3:00
Achieving Positive Financial Results Through Global Resourcing

Nic McMahon - Jonckers Translations & Engineering

3:00-3:30
Introducing: Fully Integrated Terminology Management with TermWeb®

Ioannis Iakovidis - Interverbum Technology

3:30-4:00 Refreshment Break & Product Exhibition
CONCURRENT SESSIONS - PLEASE NOTE TIMING
4:00-5:15 PANEL: Where Will Automated Translation and Social Networking Take Us?

Moderated by Gregg Okunami and Marcia Hutchinson - Hewlett-Packard
Michael Galvez - Google
Kirti Vashee - Asia Online
Sanford Cohen - SpeakLike

Finally...A Practical Markup Standard for Terminology - The “New” TBX

Kara Warburton - IBM

5:15-5:30 Wrap-up and Adjourn

Thursday – June 26 / LISA Workshops
LISA Function / Session Topics
8:00-9:00 LISA Workshop Registrations and Hospitality Desk
9:00-5:00 WORKSHOP: Understanding How to Use Globalization Industry StandardsAndrzej Zydroń - XML-INTL
9:00-5:00 WORKSHOP: Cross-Cultural User-Experience DesignAaron Marcus - Aaron Marcus and Associates
9:00-5:00 WORKSHOP: Managing Enterprise Terminology – Principles, Methods and Business Objectives (Part 1)Kara Warburton - IBM

Friday – June 27 / LISA Workshops
LISA Function / Session Topics
9:00-5:00 WORKSHOP: Managing Enterprise Terminology – Principles, Methods and Business Objectives (Part 2)Kara Warburton - IBM

 

Sponsors

Language Technologies, Tools, and Services Solutions Exhibition
· E-C Translation · iLen Technology · Interverbum Technology · Jonckers Translations & Engineering · Language Technology Center · Net-Translators · SDL International · Tek Translation International ·
  Localization Standards Industry Association   LISA Forums and events are organized by the LISA Administration in collaboration with its members. For sponsorship information contact LISA Administration • 1323 Romainmôtier • Switzerland • lisa@lisa.org • Tel +41 24 453 2310 • www.lisa.org