The Annual LISA Forum Europe

Building Global Teams Locally

Outsourcing, European Integration and Globalization

Introduction to Globalization

09:00 - 17:00 : Monday, October 22, 2007

Workshop Program

Welcome and Introduction

• Who's who?
• What does each participant hope to take away from this workshop?

Basic concepts of localization - globalization, internationalization, localization, etc.

• Globalization as a process, not an event
• Defining globalization, internationalization and localization
• How do the pieces fit together?

The importance of localization and organizational support

• Business oppportunities and benefits of localization
• Integrating localization in the organization
• Common pitfalls in beginning localization

Internationalization

• Overview of internationalization
• The business case for internationalization
• Software internationalization
• Document internationalization
• Hardware internationalization

Different types of localization

• Localization for different kinds of projects:
  • Products
  • Software
  • Documentation
  • Web
  • Multimedia
• Different degrees of localization

Localization technologies

• Translation memory
• Terminology management
• Content management/Global translation management
• Machine translation
• Workflow management

Localization business models and the organizations involved

• In-house localization
• Partnering
• Outsourced localization:
  • Single-language vendors
  • Multiple-language vendors

Controlling localization costs

• Avoiding duplication of text and content
• The right time to localize
• Proper internationalization

Global market and language priorities

• What languages are important
• Current and upcoming major markets

LISA’s role in the localization industry

• About LISA
• LISA standards
• LISA services
• LISA membership advantages

Wrap-up and adjourn