LISA Forum Asia

Ever since our first event in China in 1997, LISA has been dedicated to promoting the Chinese globalization market and meeting the needs of organizations (both Chinese and international) involved in the Chinese market. Over 20,000 industry professionals from organizations of all sizes have participated in LISA over the years to learn best practices in globalization, internationalization, and translation. Our 2006 Forum attracted over 200 attendees from industry, government, and education who gathered for three days of information-packed sessions.

If you do business in China, or if you are from a Chinese organization looking to do business around the world, you need to understand the business issues affecting international operations, development, and marketing. The LISA Forum Asia will provide you with insight into what it takes to succeed in preparing your products or services for the markets where they will be sold.

“My first event - an eye-opener to the talent and creativity within this association”

LISA is about helping product developers and international companies understand what to do to maximize their return on investment for every aspect of globalization. In the last three years, at least half of the attendees at each LISA event have come from the demand side of the localization industry

“Very good networking and new business opportunities”

With a focus on the needs of the Chinese market and on standards, the LISA Forum Asia will continue to build upon the momentum generated at the LISA Forum Asia 2006 in Shanghai.

Who should attend LISA Forum Asia?

Anyone interested in understanding how to prepare products or services for the Chinese market, including:

• CEOs of enterprises entering the Chinese market
• International Market Strategists
• International Product Managers
• International Product Engineers
• International Marketing Managers
• International Web Masters
• Representatives of Chinese organizations looking to sell or market products internationally
• Chinese Localization Solutions Providers
• International Localization Solutions Providers
• Enterprise Globalization Strategists

“I was pleasantly surprised with the amount of technical content and availability of technical conference attendees: well worth being here”

LISA Forum Asia attendees are decision makers and key suppliers responsible for implementing international business strategies and policies in Asia, as well as around the world. At the LISA Forum Asia they will meet with their peers and fellow visionaries who are on the forefront of global business and technology.

Participants come from the business sectors of finance, insurance, public relations, government trade groups, automotive, biotech, chemical, market research, pharmaceutical, management consulting, education, and other vertical industries.