LISA Forum Asia

For years China was seen as the low-cost manufacturing center for goods designed in other countries, but China is now taking center stage in the world’s economy. “Made in China” is no longer the brand: “Designed in China” is increasingly the standard of quality around the world. As China increases its prominence, it is faced with the difficulty of how to prepare its products and services for the rest of the world. This issue is becoming acute as China leads the world in direct foreign investment and has become an economic superpower: at the 2006 LISA China Focus in Shanghai, the need of Chinese companies for resources and knowledge to support their global efforts was a major topic. In addition, global companies are faced with the issue of how to adapt their products and services to support China’s growing body of consumers who measure quality with a global yardstick. Companies need to address not just the technical problems, but also the cultural, political, legal, along with the standards and business issues involved in China’s integration into a global economy.

China Focus 2007 will continue to build on themes of improving localization quality for China, helping Chinese companies author and localize for international audiences, the legal and business implications of China’s prominence, and facilitating the demand for Chinese-language and Chinese-culture localization.

China Focus • Beijing represents the tenth anniversary of LISA in China and our ninth conference in Asia. During the past decade LISA has established strong ties with Chinese government bodies, Chinese manufacturers and developers, and the companies that localize products both for the Chinese market and Chinese products for international markets.