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The LISA Forum Asia and Pre & Post Event Workshops Agenda-at-a-Glance
Monday - March 12 / LISA Workshops and the LISA Forum Asia Welcome Reception |
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Tuesday - March 13 / Day 1 of the LISA Forum Asia |
| LISA Function /Session Topics |
| 08:00-09:00 |
Forum Registration, Morning Coffee & Product Exhibition |
| 09:00-09:05 |
Welcome and Introductions
• Michael Anobile - Managing Director, LISA |
| 09:05-09:15 |
Program Overview & Day 1 Objectives
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| 09:15-10:00 |
Let your Vision be World Embracing China’s globalization efforts and the standards and processes that assist • Charles Pau - Director of Globalization Architecture, IBM |
| 10:00-10:30 |
China’s Globalization Opportunity The business case for China’s localization growth industries and global expansion • Dr. Chris Boorman - Chief Marketing Officer, SDL International |
| 10:30-11:00 |
Refreshment Break & Product Exhibition |
| 11:00-11:30 |
Globalization Outsourcing: Lessons Learned from India Engineering outsourcing excellence versus managing Intellectual Property risks.
Is China improving its IP performance and compliance? • Brian Shorey - Director of Engineering, Cisco Systems Inc |
| 11:30-12:00 |
Collaborating for Outsourcing Success The path towards outsourcing the full product development lifecycle. • Fiona Tan - VP Engineering, TIBCO Software Inc.
• Dr. Junbo Liu - EVP, Worksoft Creative Software Technology Ltd. |
| 12:00-13:30 |
Lunch and Product Exhibition |
| CONCURRENT SESSIONS - PLEASE NOTE TIMING |
| 13:30-15:45 |
Best Practice & Customer Experiences |
Standards & Technology |
Resource Channel |
| 13:30-14:15 |
Nokia China’s Localization Model Selling products and customer services to the Chinese • Eileen Wu - User Guidance Manager, Nokia China
• Deepak Chari - Localization Manager, Nokia Singapore |
13:30-14:15Turning Globalization Knowledge into Reusable Assets Globalization tools for software planning, development and testing • Joyce Wang - Senior Manager, Shanghai Globalization Lab, IBM China Development Lab. |
13:30-14:00The IGNITE Localisation Factory
• Karl Kelly - Manager, Localisation Research Centre
• Michael Bourke - Research Associate, Localisation Research Centre |
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14:00-14:30Translation as an Element of Localization
• Lior Cohen - VP Marketing and Sales, Net-Translators Ltd. |
| 14:15-15:00 |
Globalization of Product Information How to develop, publish and maintain a global product catalog • Hua Duan - Application & Content Globalization Consultant, Hewlett Packard |
14:15-15:00Terminology’s Role in Developing China’s Globalization Initiatives Best Practice in terminology and global information management • Christian Galinski - Director, Infoterm
• Sophie Hurst - Senior Product Marketing Manager, SDL International |
14:30-15:00Overview of the China IT Outsourcing Industry and Brief Introduction of Hisoft Business Offerings in Testing and Localization Areas
• Wutai Shi - Vice President, HiSoft Services (Beijing) Ltd |
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| 15:00-15:45 |
The Globalization Challenges Confronting Many of Today’s Chinese Enterprises
• Francois Zhang - Senior Localization Expert, Huawei Technologies |
15:00-15:45Globalization of Terminology: Challenges and Solutions A TBX based, online glossary service • Signe Rirdance - EuroTermBank Director, Tilde
• Christian Galinski - Director, Infoterm |
15:00-15:45
Exhibitor Demo |
| 15:45-16:15 |
Refreshment Break & Product Exhibition |
| 16:15-17:30 |
Increasing Quality without Increasing Cost Managing content, quality, technology, workflow and standards for global product development and publications • Moderated by Björn Peltonen - Vice President, Citec Information
• Dr. Frans Wijma - Director, Tedopres Asia
• Sophie Hurst - Senior Product Marketing Manager, SDL International
• Sean McNamara - Managing Director, FileNet Shared Service Center
• Brian Sonet - Group Program Manager, Adobe Systems Incorporated
• Bobby Liao - Senior Product Manager, TIBCO Software Inc. |
| 17:30-19:00 |
Networking Reception • Hosted by Lionbridge Technologies |
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Wednesday - March 14 / Day 2 of the LISA Forum Asia |
| LISA Function /Session Topics |
| 08:00-09:00 |
Morning Coffee & Product Exhibition |
| 09:00-09:15 |
Day 1 Summary • Program Overview
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| 09:15-10:30 |
Keynote Panel
Intellectual Property Management Differences China vs. the West and its Impact on the Globalization IndustryHow Intellectual Property management differences between China, India and the West affects the globalization industry • Moderated by Elizabeth Chien-Hale - CEO and Founder, Institute for Intellectual Property in Asia
• Yong-Shun Cheng - Director, Beijing Intellectual Property Institute
• Sanjay Prasad - Vice President, IP Counsel, Head of India Operations, IPVALUE Management Inc
• Dr. Jan Gronski - Director, Cisco Systems (China) R&D Co., Ltd |
| 10:30-11:00 |
Refreshment Break & Product Exhibition |
| 11:00-11:30 |
Multinational Companies Building Software Services for the Local Market: Balancing the Global and Local Development, and More...
• Dr. Qian Zhenyu - CTO for Windows Live Platform, Microsoft China |
| 11:30-12:00 |
DITA and China’s Product and Services Globalization The open standard, Darwin Information Typing Architecture (DITA) will have a profound impact on China's globalization initiative from a product, web and documentation perspective. • Eric Silberstein - Chief Technology Officer, Founder & Chairman, Idiom Technologies |
| 12:00-13:15 |
Lunch & Product Exhibition |
| CONCURRENT SESSIONS - PLEASE NOTE TIMING |
| 13:15-15:45 |
China Services and Customer Outlook |
Standards & Technology |
Resource Channel |
| 13:15-14:00 |
CASE STUDY - The Anatomy of Building Dominant Market Share Outsourcing plays a crucial role in maintaining Nokia's 75% market share in India. Here's how. • Deepak Chari - Localization Manager, Nokia Singapore |
13:15-13:45How To “Flatten” your Existing Business Application Software The world is flat, and your business applications should be • Ling Zhang - Advisory Software Engineer, Shanghai Globalization Lab, IBM China Development Lab. |
13:15-13:45
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| 13:45-14:30Working with Open Source Customizing Open-Source Toolkits: A Structured localization process using the Eclipse platform • Wei Chen - Engineering Manager, TIBCO Software Inc.
• Xiaohong Yin - Senior Software Engineer, TIBCO Software Inc. |
13:45-14:15The New Way of Working – Introducing SDL Trados 2007 and SDL MultiTerm 2007
• Veli-Matti Lahti - Sales Director, Asia Pacific, SDL International |
| 14:00-14:30 |
CASE STUDY – Implementing TBX in the Financial Services Sector The increasingly important role that the LISA Open Standard TBX is playing in global banking operations. • John Hammond - Director Business Development, CLS Communication |
14:15-14:45The SDL TRADOS Certification program
• Nancy Tao - Sales Director, China, SDL International |
| 14:30-15:15 |
CASE STUDY – Analyzing China's Localization Market The business, its size, why its changing rapidly and what it will become. Soon. • Dr. James Wei - President, Beijing E-C Translation Ltd. |
14:30-15:15Managing Information for the Global Product Development Lifecycle How to apply open-XML standards throughout your organization • Yuan Peng Zhang - Software Engineer, Shanghai Globalization Lab, IBM China Development Lab. |
14:45-15:15Sourcing APAC-level Vendor in China
• Richard Lin - Managing Director, Celestone Systems International |
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| 15:15-15:45 |
CASE STUDY - Localization Processes at Air China
• Liu ZhiHang - Manager of Flight Techniques Management Department, Air China
• Jin XiaoQi - Senior Translator, Flight Techniques Management Department, Air China |
15:15-15:45Localization and Adoption in China of International Open Standards for e-Business
• Andy Lee - Chairman, Technical Advisor Board, ChangFeng Open Standards Platform Software Alliance |
15:15-15:45Explore Localization Business in China
• Iris Zhang - Marketing Manager, Beijing E-C Translation Ltd. |
| 15:45-16:15 |
Refreshment Break & Product Exhibition |
| 16:15-17:15 |
China’s Global Sales and Marketing Evolution: Applying Business and Culture to a Flat World This session outlines what how Chinese business can be more effective the challenges confronting Chinese management’s reach for dominating the international business, outsourcing and implementation of global standards, and where it is headed in the future • Graham Valentine - CEO, Choy Valentine Inc
• Cyrill Eltschinger - CEO, I.T. UNITED |
| 17:15-17:30 |
Wrap-up and Adjourn
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| 17:30-18:30 |
Closing Reception • Hosted by HiSoft Services (Beijing) Ltd |
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Thursday - March 15 / LISA Workshops |
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Ask LISA
