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China Focus 2006
LISA Workshops in Shanghai
From Cleveland to Shanghai: How to Run a Globalization Audit of Your Business Processes09:00 - 17:00 : Tuesday, April 18, 2006 Workshop Overview
Globalizing a company’s business processes requires the creative and efficient management of human capital in order to “get it right.” In many markets and industry sectors, it’s no longer good enough to tailor your original processes as international expansion takes place. Your competition can do that. What is required is for you to really analyze the process in question and determine how to implement it as you compete globally.
“The instructor’s experience served as a converging point for hundreds of companies dealing with the globalization challenge. I highly recommend this workshop to others who need to audit their business processes vis-à-vis globalization.”
Claude Lamoreux, Multilingual Information Services Manager at PerkinElmer Life and Analytical Sciences
Performing a Globalization Audit will go a long way towards ensuring success outside of whatever you may call your home market. It will allow you to scrutinize every component of your organization (product, sales, marketing, technical support, research and development, operations [including manufacturing, IT, finance and legal departments], human resources, customers, competition and your branding) in preparation for entering any market.
This workshop will teach you how to set up a Globalization Audit and provide you with the materials to implement the Audit within your own organization. It will cover the following topics:
- How to escape the trap of classifying globalization as a cost, rather than as an investment.
- The three steps to enable your organization to view globalization as just another business process to be integrated
- Why the business process required to make the jump from Indianapolis, Indiana (USA) to Nanjing, China, and vice-versa, is basically the same.
- Why and how your organization can do better than just “going global” division-by-division
- How to leverage the intellectual capital around you to expand into international markets faster and more smoothly
- How to perform a Globalization Audit at the strategic and departmental levels
- The top 5 mistakes that companies typically make when expanding internationally and how to avoid them through a Globalization Audit
- Globalization Audit Case Study
Who will benefit from this workshop and why?
| Who: |
Interested in... |
| Directors/VPs of Marketing, Advertising, Engineering, Manufacturing, Sales, Operations, IT, Support, Legal, Accounting |
- Developing effective global strategic planning
- Learning how turn their fear of globalization into a tactical advantage
- Understanding how to integrate globalization as just another business process
- Understanding how to leverage intellectual capital to support globalization
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| Mid-level Managers |
- Building more effective business cases for globalization
- Supporting their companies to globalize faster and more smoothly
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About LISA Workshops
LISA Workshops make use of presenters with real-world experience in the subjects they teach about. Workshops do not pitch any products or services, but instead provide a general overview with candid and practical evaluations of tools and products that impact your business.
About Rebecca Ray
Rebecca Ray is the Managing Editor for the Globalization Insider. She has been a pioneer in designing, testing, adapting and marketing software outside of the U.S. for companies such as IBM, Netscape Communications, Remedy (now part of BMC), Symantec and Sun Microsystems. She also has a strong background in machine translation and terminology tools, and co-authored the book, Doing Business in the USA: Marketing and Operations Strategies for Success. Ray is a Summa Cum Laude graduate with an M.A. in Latin American Studies from Indiana University and is fluent in English, French and Spanish and proficient in Portuguese and Turkish.
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