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China Focus 2006
LISA Workshops in Shanghai
Developing Products for Multinational Markets: Effective Terminology Management09:00 - 17:00 : Friday, April 21, 2006 Workshop Overview
Today, having an aggressive content management strategy is critical to your ability to deliver competitive products in multinational markets. You have to be able to produce high-quality content for multiple markets quickly and efficiently. Content is comprised of words, or terms, that influence how your product is perceived by your customers in everything they see, from packaging and marketing materials to user interfaces, documentation and support sites. Taking steps to manage these terms during product development and localization will help to ensure that your customer experience is positive, while controlling the effects terminology has on translation costs and turnaround time. Furthermore, if you take steps now to manage terminology, your company will be better positioned for future development in information management technology.
During this workshop you will explore the following topics, which will develop your overall awareness of the role of terminology in content management today, and will help you find ways to improve terminology in your company’s products worldwide:
- The importance of terminology for economic growth
- The benefits of managing terminology for your company
- The fundamental principles and methods of managing terminology
- Data resources: terms, translations, usage information, definitions, translation memory segments, termbases, interchange formats, standards
- Terminology management software
Who will benefit from this workshop and why?
| Who: |
Interested in... |
| Members of the development team of products that are localized (software developers, writers) |
- Learning why it's important to manage their own terminology
- Understanding how terminology is handled in the localization process
- Realizing they have a partnership role with translators
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| Managers of localization projects |
- Understanding the flow of terminology in the localization process
- Learning how to minimize terminology problems
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| Information strategists and architects |
- Learning how to integrate terminology into an information management strategy
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| Authors, translators, and other language specialists who are doing terminology work |
- Gaining both practical and theoretical knowledge
- Learning about standards
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About Kara Warburton
Kara Warburton, holds a Master’s degree in terminology from Laval University in Canada, one of the few universities in the world that provides a graduate degree specifically on terminology. For nearly 10 years, she has spearheaded the implementation of a terminology management strategy in IBM, and has been involved in the development of standards and best practices.
Kara presently Chairs the LISA Terminology SIG (Special Interest Group).
About IBM
IBM is the world's largest information technology company with 80 years of leadership in helping businesses innovate. Drawing on resources from across IBM and key business partners, IBM offers a wide range of services, solutions and technologies that enable companies to take full advantage of the on demand era.
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