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LISA Forum Asia 2006 CHINA FOCUS Expanding Trade Using Open Standards and Automated Language Processing Technologies
Shanghai, China • April 18-21, 2006 |
Pre & Post Event Workshops and the LISA Forum Asia Agenda-at-a-Glance
Monday, April 17 / A Special LISA Workshop for Writers of Technical Documentation |
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Tuesday, April 18 / LISA Workshops and the LISA Forum Asia Welcome Reception |
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Wednesday, April 19 / Day 1 of the LISA Forum Asia |
| LISA Function /Session Topics |
| 08:00-09:00 |
Forum Registration, Morning Coffee & Product Exhibition |
| 09:00-09:05 |
Welcome and Introductions
• Michael Anobile - Managing Director, LISA |
| 09:05-09:15 |
Program Overview & Day One Objectives
• Day Chair: Toby Richt - Director Business Development, CLS Communication |
| 09:15-09:55 |
Going Global: The Corporate Strategy is Set. Now What? What are the elements of ‘Globalization’ and how can they be most effectively deployed by the Chinese and other Asia-Pacific growth markets. When the strategic decision is made to expand internationally, what must the IT department ensure in terms of translation, internationalization and customer support? • Susan J. Williams - Program Director, Globalization Leadership Team, IBM |
| 09:55-10:30 |
Your Product is Going Global: Is Your Documentation Ready? China’s export of high-tech products is developing very fast. At the same time, the field of technical documentation is underdeveloped in China. There is a noticeable quality gap between a manufacturer’s products and the corresponding documentation. This presentation will highlight the importance of user-centered, quality documentation as a essential component of Chinese companies’ strategy to conquer global markets. • Björn Peltonen - Vice President, Citec Information |
| 10:30-11:00 |
Refreshment Break & Product Exhibition • Hosted by Worksoft |
| 11:00-11:45 |
The Corporate Localization Roadmap for SIMSHIP – A Chinese, Japanese and Korean Case Study ”Simship is not only about simultaneous shipment!” Enterprise growth and profitability in global markets requires a simultaneous shipment strategy for localized products that assures delivery is aligned with marketing, customer support and professional services. This session explains how the cross-organizational processes of SIMmarketing and SIMtraining play a crucial part of a localized product’s profitability. • Hanan Lavy - International R&D Manager, Mercury Interactive |
| 11:45-12:00 |
WordForge: A Complete Open Source Localization Management System Based on LISA Standards Developed to give Free and Open Source software a common platform for localization, WordForge is a complete set of localization tools that allows software to use the localized using the latest computer-assisted localization techniques. WordForge, including process management, translation editors, glossary management and use, translation memory, filters and tests, is a modular system in which everything interconnects by using the LISA defined standard formats: XLIFF, TMX and TBX. • Javier Solá - Co-director, WordForge Project |
| 12:00-13:30 |
Lunch and Product Exhibition • Hosted by iLen Technology |
| CONCURRENT SESSIONS - PLEASE NOTE TIMING |
| 13:30-15:30 |
Customer Experiences |
Standards & Technology |
Resource Channel |
| 13:30-14:15 |
Back to Basics – Localizing Websites for Global Coverage How is localization done? How long does it take? What are the scheduling and resource requirements? How much should it cost? • Gregg Okunami - Translation and Localization Web Content Management Services, Asia Pacific, Hewlett Packard • Tze Kai Ng - Translation and Localization Web Content Management Services, Asia Pacific, Hewlett Packard • Marion Mordenti - Localization Program Manager, Hewlett Packard |
13:30-14:15Global Ready Operations: A Focus on Open Standards An introduction to language processing standards that form the backbone of information management for international operations. What are they? Why are they so important? How to prepare your company to manage multiple language content more effectively across products, platforms and countries? • Andrzej Zydroń - CTO, XML-INTL |
13:30-14:00Globalization and Software Testing Services
• David Chen - Executive Vice President & Chief Operating Officer, Worksoft |
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14:00-14:30Localization Vendor Qualification in China
• Shirley Yeng - CEO, E-C Translation |
| 14:15-15:00 |
China as a Springboard into East Asia for Enterprise Software Companies The user-side perspective: A first-hand account and analysis by a product globalization manager opening doors to China for an US-based enterprise software company in planning and evaluating technical outsourcing. • Bobby Liao - Senior Product Manager, TIBCO Software Inc. |
14:15-15:30Understanding DITA’s Role in the Globalization Industry What is DITA? How does it work, and why its crucial to the localization process? • JoAnn T. Hackos, PhD - President, Comtech Services, Inc. • Dave A. Schell - Program Director, Information Development, IBM
Building an Efficient Publishing Process with DITA and the DITA Open ToolkitOvercoming the challenges associated with an end-to-end documentation publishing process to support product distribution in different countries and cultures. • Yuan Peng Zhang - Software Engineer, China Software Development Lab, IBM China |
14:30-15:00 CLS Communication |
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| 15:00-15:30 |
Organizing and Implementing Effective Localization Testing Operations In order to improve software localization quality, localization testing is no longer an activity limited to the end of the QA process. Companies have learned how to integrate localization testing into their overall product life cycle. • Chris Durand - Chief Information Officer and Engineer, Bridge360, Inc. |
15:00-15:30Helping Organizations Upgrade their Memory through CCM Methodology
• George Lu - General Manager, China, SDL International |
| 15:30-16:00 |
Refreshment Break & Product Exhibition • Hosted by Worksoft |
| 16:00-17:15 |
Developing a Content Management Strategy for International Organizations Implementers, CMS developers, strategists and customer support managers debate best practice regarding the single most important aspect of managing international operations: multiple language content management • Moderated by JoAnn T. Hackos, PhD - President, Comtech Services, Inc. • Alison Toon - Translation and Localization Manager, Content Management Services, Hewlett Packard • Andrew Draheim - Consultant, World Bank Group • Richard Delanty - General Manager, Asia, SDL International • Toby Richt - Director Business Development, CLS Communication |
| 17:15-18:45 |
LISA Forum Networking Reception • Hosted by HiSoft |
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Thursday, April 20 / Day 2 of the LISA Forum Asia |
| LISA Function /Session Topics |
| 08:00-09:00 |
Morning Coffee & Product Exhibition |
| 09:00-09:15 |
Day One Summary • Program Overview
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| 09:15-10:00 |
Value and Challenge: Localization with XLIFF
• Jue Wang - Manager - Software Engineering, China Software Development Lab, IBM China |
| 10:00-10:30 |
Business to Business: Localizing Portals in the Financial Services Sector How the leading financial institutions are addressing International customer support relative to language, culture and full service banking. • John Hammond - Senior Product Manager Trade, Supply Chain & Logistics Integration, Global Trade Finance, Standard Chartered Bank |
| 10:30-11:00 |
Refreshment Break & Product Exhibition • Hosted by Hewlett Packard |
| 11:00-11:30 |
Managing Terminology for Content Management and Localization Terminology plays an important function in translation, information management, and localization productivity. Kara explains how terminology management applies to today's businesses and the benefits that can be gained. • Kara Warburton - Terminologist, IBM |
| 11:30-12:00 |
The Challenges and Pitfalls Localizing Mobile Devices: The User Interface Localization Process at Sony Ericsson
• Jimmy Lu - Product Manager, Teleca Sweden |
| 12:00-13:30 |
Lunch and Product Exhibition |
| CONCURRENT SESSIONS - PLEASE NOTE TIMING |
| 13:30-16:00 |
China Services and Customers Outlook |
Standards & Technology |
Resource Channel |
| 13:30-14:00 |
China: The Next Multilingual Gateway? Localization in China is almost exclusively an English to Chinese operation. Yet, as more and more companies offshore production and support operations to China will localization services evolve to include greater language coverage? • Kamal El Wattar - Operations Manager, Rainbow Network |
13:30-14:20Customizing Applications for China: General Considerations Your company has made the strategic decision to expand into China. You have been assigned to make sure that your business applications will work there. How do you find out whether it will work?
This session covers the basics as well as the advanced requirements like, language handling, locales, national standards and cultural sensitivities for software development in China. • Catherine Zhu - Advisory Software Engineer, China Software Development Lab, IBM China |
13:30-14:00Ensuring Your Global and Local Success
• Clifts Zhong - Deputy General Manager, LANBRIDGE |
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| 14:00-15:00 |
The ROI of Localization The implications of SimShip and what it in costs to companies – and when they can expect to recover those costs. • Brenda Hall - CEO, Bridge360, Inc. • Hanan Lavy - International R&D Manager, Mercury Interactive |
14:00-14:30 Exhibitor Demo |
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| 14:20-15:10Writing for Localization: Common Mistakes and Best Practices A troubleshooting analysis with guidelines for the Asia Pacific region. • Melanie G. Flanders - Chief Information Architect, KnowledgeMasters, Inc |
14:30-15:00Team-building for Translation Projects
• David Yan - Language Advisor, SUNYU Translation |
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| 15:00-15:45 |
Global Capacity, Project Scope and Productivity with Team Members The Translation and Localization team from HP's Global Operations will talk about how they work effectively in a very global capacity. Team members live and work in many parts of the world, including Singapore, France, England and the USA. There are no more than two people together in any HP office! Often working on high-pressure projects with short turnaround times, the team has found new ways of working together. • Peter Coleman - Translation & Localization Project Manager, Hewlett Packard • Tze Kai Ng - Translation and Localization Web Content Management Services, Asia Pacific, Hewlett Packard |
15:00-15:30 Exhibitor Demo |
| 15:10-16:00Global Authoring: Technology, Process and Best Practice A holistic approach to writing for a global audience. • Dr. Andrew Bredenkamp - Owner / CEO, acrolinx |
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| 16:00-16:30 |
Refreshment Break and Product Exhibition • Hosted by Hewlett Packard |
| 16:30-17:30 |
The 2008 Beijing Olympics: Multilingual Technologies and Services at Work and Play The challenges and opportunities posed by international mega-events to the localization industry • Weiquan Liu - Project leader for COMPASS 2008, CAPINFO |
| 17:30-17:45 |
Wrap-up and Adjourn
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| 17:45-18:45 |
LISA Forum Closing Reception • Hosted by SDL International |
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Friday, April 21 / LISA Workshops |
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Language Technologies, Tools, and Services Solutions Exhibition
· Beyondsoft
· Boffin China
· CLS Communication
· CTPC
· E-C Translation
· iLen Technology
· LANBRIDGE
· SDL International
· SUNYU TRANSLATION
· Worksoft
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The LISA Forums and events are organized by the LISA Administration in collaboration with it members. For sponsorship information contact LISA Administration • 1323 Romainmôtier • Switzerland • lisa@lisa.org • Tel +41 24 453 2310 • www.lisa.org |
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