LISA Forum Asia LISA Forum Asia 2006
CHINA FOCUS
Expanding Trade Using Open Standards and Automated Language Processing Technologies

Shanghai, China • April 18-21, 2006

Pre & Post Event Workshops and the LISA Forum Asia Agenda-at-a-Glance


Monday, April 17 / A Special LISA Workshop for Writers of Technical Documentation
LISA Function /Session Topics
08:00-09:00 LISA Workshop Registrations and Hospitality Desk
09:00-17:00 Writing Technical Documentation: A Primer for Non-English Speakers in the Tech-doc WorldMelanie G. Flanders - KnowledgeMasters, Inc

Tuesday, April 18 / LISA Workshops and the LISA Forum Asia Welcome Reception
LISA Function /Session Topics
08:00-09:00 LISA Workshop Registrations and Hospitality Desk
09:00-17:00 Buying and Implementing Content Management and Global Translation Management SystemsAlison Toon - Hewlett Packard
Andrew Draheim - World Bank Group
09:00-17:00 Producing Multilingual Documentation: Cost Effective Design and DTPArle Lommel - LISA
09:00-17:00 From Cleveland to Shanghai: How to Run a Globalization Audit of Your Business ProcessesRebecca Ray - LISA
15:00-18:30 Forum Registration and Exhibition Opens
17:30-18:30 LISA: A Membership and Industry Introduction Session

LISA Executive Committee
18:30-20:00 LISA China Focus Welcome Reception • Hosted by CLS Communication
20:00-21:30 Speakers' Dinner and Presentations TestingInvitation Only

Wednesday, April 19 / Day 1 of the LISA Forum Asia
LISA Function /Session Topics
08:00-09:00 Forum Registration, Morning Coffee & Product Exhibition
09:00-09:05 Welcome and Introductions

Michael Anobile - Managing Director, LISA
09:05-09:15 Program Overview & Day One Objectives

Day Chair: Toby Richt - Director Business Development, CLS Communication
09:15-09:55 Going Global: The Corporate Strategy is Set. Now What?

What are the elements of ‘Globalization’ and how can they be most effectively deployed by the Chinese and other Asia-Pacific growth markets. When the strategic decision is made to expand internationally, what must the IT department ensure in terms of translation, internationalization and customer support?

Susan J. Williams - Program Director, Globalization Leadership Team, IBM
09:55-10:30 Your Product is Going Global: Is Your Documentation Ready?

China’s export of high-tech products is developing very fast. At the same time, the field of technical documentation is underdeveloped in China. There is a noticeable quality gap between a manufacturer’s products and the corresponding documentation. This presentation will highlight the importance of user-centered, quality documentation as a essential component of Chinese companies’ strategy to conquer global markets.

Björn Peltonen - Vice President, Citec Information
10:30-11:00 Refreshment Break & Product Exhibition • Hosted by Worksoft
11:00-11:45 The Corporate Localization Roadmap for SIMSHIP – A Chinese, Japanese and Korean Case Study

”Simship is not only about simultaneous shipment!” Enterprise growth and profitability in global markets requires a simultaneous shipment strategy for localized products that assures delivery is aligned with marketing, customer support and professional services. This session explains how the cross-organizational processes of SIMmarketing and SIMtraining play a crucial part of a localized product’s profitability.

Hanan Lavy - International R&D Manager, Mercury Interactive
11:45-12:00 WordForge: A Complete Open Source Localization Management System Based on LISA Standards

Developed to give Free and Open Source software a common platform for localization, WordForge is a complete set of localization tools that allows software to use the localized using the latest computer-assisted localization techniques. WordForge, including process management, translation editors, glossary management and use, translation memory, filters and tests, is a modular system in which everything interconnects by using the LISA defined standard formats: XLIFF, TMX and TBX.

Javier Solá - Co-director, WordForge Project
12:00-13:30 Lunch and Product Exhibition • Hosted by iLen Technology
CONCURRENT SESSIONS - PLEASE NOTE TIMING
13:30-15:30 Customer Experiences Standards & Technology Resource Channel
13:30-14:15 Back to Basics – Localizing Websites for Global Coverage

How is localization done? How long does it take? What are the scheduling and resource requirements? How much should it cost?

Gregg Okunami - Translation and Localization Web Content Management Services, Asia Pacific, Hewlett Packard
Tze Kai Ng - Translation and Localization Web Content Management Services, Asia Pacific, Hewlett Packard
Marion Mordenti - Localization Program Manager, Hewlett Packard
13:30-14:15
Global Ready Operations: A Focus on Open Standards

An introduction to language processing standards that form the backbone of information management for international operations. What are they? Why are they so important? How to prepare your company to manage multiple language content more effectively across products, platforms and countries?

Andrzej Zydroń - CTO, XML-INTL
13:30-14:00
Globalization and Software Testing Services

David Chen - Executive Vice President & Chief Operating Officer, Worksoft
14:00-14:30
Localization Vendor Qualification in China

Shirley Yeng - CEO, E-C Translation
14:15-15:00 China as a Springboard into East Asia for Enterprise Software Companies

The user-side perspective: A first-hand account and analysis by a product globalization manager opening doors to China for an US-based enterprise software company in planning and evaluating technical outsourcing.

Bobby Liao - Senior Product Manager, TIBCO Software Inc.
14:15-15:30
Understanding DITA’s Role in the Globalization Industry

What is DITA? How does it work, and why its crucial to the localization process?

JoAnn T. Hackos, PhD - President, Comtech Services, Inc.
Dave A. Schell - Program Director, Information Development, IBM

Building an Efficient Publishing Process with DITA and the DITA Open Toolkit

Overcoming the challenges associated with an end-to-end documentation publishing process to support product distribution in different countries and cultures.

Yuan Peng Zhang - Software Engineer, China Software Development Lab, IBM China
14:30-15:00

CLS Communication
15:00-15:30 Organizing and Implementing Effective Localization Testing Operations

In order to improve software localization quality, localization testing is no longer an activity limited to the end of the QA process. Companies have learned how to integrate localization testing into their overall product life cycle.

Chris Durand - Chief Information Officer and Engineer, Bridge360, Inc.
15:00-15:30
Helping Organizations Upgrade their Memory through CCM Methodology

George Lu - General Manager, China, SDL International
15:30-16:00 Refreshment Break & Product Exhibition • Hosted by Worksoft
16:00-17:15 Developing a Content Management Strategy for International Organizations

Implementers, CMS developers, strategists and customer support managers debate best practice regarding the single most important aspect of managing international operations: multiple language content management

Moderated by JoAnn T. Hackos, PhD - President, Comtech Services, Inc.
Alison Toon - Translation and Localization Manager, Content Management Services, Hewlett Packard
Andrew Draheim - Consultant, World Bank Group
Richard Delanty - General Manager, Asia, SDL International
Toby Richt - Director Business Development, CLS Communication
17:15-18:45 LISA Forum Networking Reception • Hosted by HiSoft

Thursday, April 20 / Day 2 of the LISA Forum Asia
LISA Function /Session Topics
08:00-09:00 Morning Coffee & Product Exhibition
09:00-09:15 Day One Summary • Program Overview

09:15-10:00 Value and Challenge: Localization with XLIFF

Jue Wang - Manager - Software Engineering, China Software Development Lab, IBM China
10:00-10:30 Business to Business: Localizing Portals in the Financial Services Sector

How the leading financial institutions are addressing International customer support relative to language, culture and full service banking.

John Hammond - Senior Product Manager Trade, Supply Chain & Logistics Integration, Global Trade Finance, Standard Chartered Bank
10:30-11:00 Refreshment Break & Product Exhibition • Hosted by Hewlett Packard
11:00-11:30 Managing Terminology for Content Management and Localization

Terminology plays an important function in translation, information management, and localization productivity. Kara explains how terminology management applies to today's businesses and the benefits that can be gained.

Kara Warburton - Terminologist, IBM
11:30-12:00 The Challenges and Pitfalls Localizing Mobile Devices: The User Interface Localization Process at Sony Ericsson

Jimmy Lu - Product Manager, Teleca Sweden
12:00-13:30 Lunch and Product Exhibition
CONCURRENT SESSIONS - PLEASE NOTE TIMING
13:30-16:00 China Services and Customers Outlook Standards & Technology Resource Channel
13:30-14:00 China: The Next Multilingual Gateway?

Localization in China is almost exclusively an English to Chinese operation. Yet, as more and more companies offshore production and support operations to China will localization services evolve to include greater language coverage?

Kamal El Wattar - Operations Manager, Rainbow Network
13:30-14:20
Customizing Applications for China: General Considerations

Your company has made the strategic decision to expand into China. You have been assigned to make sure that your business applications will work there. How do you find out whether it will work? This session covers the basics as well as the advanced requirements like, language handling, locales, national standards and cultural sensitivities for software development in China.

Catherine Zhu - Advisory Software Engineer, China Software Development Lab, IBM China
13:30-14:00
Ensuring Your Global and Local Success

Clifts Zhong - Deputy General Manager, LANBRIDGE
14:00-15:00 The ROI of Localization

The implications of SimShip and what it in costs to companies – and when they can expect to recover those costs.

Brenda Hall - CEO, Bridge360, Inc.
Hanan Lavy - International R&D Manager, Mercury Interactive
14:00-14:30

Exhibitor Demo
14:20-15:10
Writing for Localization: Common Mistakes and Best Practices

A troubleshooting analysis with guidelines for the Asia Pacific region.

Melanie G. Flanders - Chief Information Architect, KnowledgeMasters, Inc
14:30-15:00
Team-building for Translation Projects

David Yan - Language Advisor, SUNYU Translation
15:00-15:45 Global Capacity, Project Scope and Productivity with Team Members

The Translation and Localization team from HP's Global Operations will talk about how they work effectively in a very global capacity. Team members live and work in many parts of the world, including Singapore, France, England and the USA. There are no more than two people together in any HP office! Often working on high-pressure projects with short turnaround times, the team has found new ways of working together.

Peter Coleman - Translation & Localization Project Manager, Hewlett Packard
Tze Kai Ng - Translation and Localization Web Content Management Services, Asia Pacific, Hewlett Packard
15:00-15:30

Exhibitor Demo
15:10-16:00
Global Authoring: Technology, Process and Best Practice

A holistic approach to writing for a global audience.

Dr. Andrew Bredenkamp - Owner / CEO, acrolinx
16:00-16:30 Refreshment Break and Product Exhibition • Hosted by Hewlett Packard
16:30-17:30 The 2008 Beijing Olympics: Multilingual Technologies and Services at Work and Play

The challenges and opportunities posed by international mega-events to the localization industry

Weiquan Liu - Project leader for COMPASS 2008, CAPINFO
17:30-17:45 Wrap-up and Adjourn

17:45-18:45 LISA Forum Closing Reception • Hosted by SDL International

Friday, April 21 / LISA Workshops
LISA Function /Session Topics
08:00-09:00 LISA Workshop Registrations
09:00-17:00 Developing Products for Multinational Markets: Effective Terminology ManagementKara Warburton - IBM
09:00-17:00 How to Maximize the Use of Localization Industry StandardsAndrzej Zydroń - XML-INTL
Sponsors IBM CLS HP SDL STAR Hisoft Worksoft Real Idea iLen Technology Content Management Professionals
Language Technologies, Tools, and Services Solutions Exhibition

· Beyondsoft · Boffin China · CLS Communication · CTPC · E-C Translation · iLen Technology · LANBRIDGE · SDL International · SUNYU TRANSLATION · Worksoft ·

  Localization Standards Industry Association   The LISA Forums and events are organized by the LISA Administration in collaboration with it members. For sponsorship information contact LISA Administration • 1323 Romainmôtier • Switzerland • lisa@lisa.org • Tel +41 24 453 2310 • www.lisa.org