Since the late nineties, emergent economies have taken the place of developed countries and dominated the top 10 list of preferred investment destinations worldwide. For the fifth year in a row, China has maintained its leadership role in direct foreign investments as it gains economic superpower status. This will profoundly affect the global competitive capabilities of small and multinational corporations alike.

For this reason, LISA is collaborating with the leading IT companies, financial groups and globalization services providers to highlight the impact of these changes, and how technology and open standards are playing a pivotal role for all companies large and small. LISA's China Focus program will be the place for companies and professionals to meet and discuss how they can develop the business knowledge and technical skills necessary to succeed in China's globalization, internationalization, localization and translation marketplace. How these skills are implemented and used may determine a company’s success in the coming decade, as more and more products and services are exported from China throughout Asia and the rest of the world.

Through case studies, tutorials and best practice advisory sessions, participants will learn how China can be successful in importing and exporting products, services and technologies from the West; review the tools needed to educate Chinese companies about the migration strategy from a low-cost labor and manufacturing market to one of service, expertise and quality; and what China must do to prepare itself for the inevitable price-gap change.