LISA Forum Europe

Today, having an aggressive content management strategy is critical to your ability to deliver competitive products in multinational markets. You have to be able to produce high-quality content for multiple markets quickly and efficiently. Content is comprised of words, or terms, that are of interest by virtue of their marketing value, frequency, brand association, and familiarity to your customers. Taking steps to manage these terms during product development and localization will improve content quality, facilitate localization, and position your company advantageously for future development in information management technology.

During this workshop you will explore the following key issues that can help you successfully lead a terminology strategy that will support product development and localization:

Understanding the fundamentals of managing terminology
Getting buy-in from executive management
Evaluating the data and user requirements
Identifying the tools dependencies
Selecting the right technology
Defining the end-to-end process

Who will benefit from this workshop and why?

Who:	Interested in...
Members of the development team of products that are localized (software developers, writers)	Learning why its important to manage their own terminology Understanding how terminology is handled in the localization process Realizing they have a partnership role with translators
Managers of localization projects	Understanding the flow of terminology in the localization process Learning how to minimize terminology problems
Information strategists and architects	Learning how to integrate terminology into an information management strategy
Authors, translators, and other language specialists who are doing terminology work	Gaining both practical and theoretical knowledge Learning about standards