Improving international market position and developing the processes and technologies to support global expansion are the dominant issues in the globalization industry today. With an expanding Europe and growing consumer populations in developing countries, companies are seeing the need to support a level of global content unheard of even five years ago. Effectively addressing new markets represents a major competitive advantage for today's companies, and entering these markets requires effective strategies and best practices in content globalization. While companies and countries search for effective tools to manage multilingual content, open-source standards will become increasingly critical to achieve scalable solutions.
“Very good discussions with peers”
LISA's European Forum addresses best practices in content management and development, implementation of technology to support global expansion, and how to support local market needs. Meeting these needs is one of the most important challenges to sustain social, political and economic growth. If strategies are not matched with standards, best practice and proper technologies, then they will not yield their optimal results. The LISA 2005 programs and professional community will show you how to tune your operations to make your global strategies a reality.
“This forum delivered what it promised”
Companies seeking to penetrate growing world markets in sectors like Finance, Legal, Manufacturing, IT, Life Sciences, and the Internet must understand the importance of regional diversity and the emphasis placed on issues such as language and technology. As the European Commission's Directorate-General for Translation has stated, such attention to local requirements is "a question of rights, democracy, equality, as well as being part of a peace strategy and a multicultural society." Proper attention to these issues also provides economic benefit for organizations that invest in localized development. The economic benefits sought by all players extend to global business and trade as a whole.
The localization industry's pre-eminent association, will be hosting its 52nd international conference in the city of Zurich. The LISA Forum Europe will provide attendees with the latest perspective on how to implement global business both at the high level needed for management, and at the practical level needed to make company mandates happen. Attendees will acquire a greater understanding of global requirements, strategies for implementation, and a vision of what the future of global business holds.
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