LISA Forum Europe

LISA Functions & Workshop Sessions
08:00-09:00	LISA Workshop Registrations and Hospitality desk
09:00-17:00	Workshop I - All About Arabic	Matta Saikali - i18N Inc.
09:00-17:00	Workshop II - Buying and Implementing Content Management and Global Translation Management Systems	Alison Toon - Hewlett Packard Andrew Draheim - World Bank Group
15:00-18:30	Forum Registration and Exhibition Opens
17:30-18:30	LISA: A Membership and Industry Introduction Session	LISA Executive Committee
18:30-20:00	LISA Forum Europe Welcome Reception • Hosted by CLS Communication
20:00-21:30	Speakers' Dinner and Presentations Testing	Invitation only

Tuesday, November 8 / Day 1 of the LISA Forum Europe

Function / Session Topics
08:00-09:00	Forum Registration, Morning Coffee & Product Exhibition
09:00-09:05	Welcome and Introductions • Michael Anobile - Managing Director, LISA
09:05-09:15	Program Overview & Day 1 Objectives • Day Chair, Doris Marty-Albisser - CEO, CLS Communication
09:15-09:45	KEYNOTE Meeting the Global Challenge Expert Insight, Experience and a Forecast of Where the Localization Industry is Heading • Andrew Draheim - Consultant, World Bank Group • William Sullivan - Program Director for Globalization, IBM • Doris Marty-Albisser - CEO, CLS Communication
09:45-10:15	Best Practice: Marketing Information Services Sector Global Content Management in a Web Portal Environment • Bruno Herrmann - Marketing Manager, Web Content, ACNielsen
10:15-10:45	Refreshment Break • Hosted by Interverbum Product Exhibition
10:45-11:15	Best Practice: Financial Services Sector Managing Language Processing at a Global Financial Services Company • Silvia Cerrella Bauer - Head of Translation Services, SIS SegaInterSettle AG
11:15-12:30	Panel Session: Legal Issues Confronting the Globalization Industry Legal Implications of Cross-Border Communications and Services: How to Manage Liability and Intellectual Property Issues in Today's International Business Environment • Klaus Ahrend - Acting Head of Unit, European Commission Directorate - General for Translation • Dr. David A. Lawson - Byrne-Sutton Bonnard Lawson Meakin & Associés • Dr. Peter Straub - Pestalozzi Lachenal Patry
12:30-14:00	Lunch & Product Exhibition
CONCURRENT SESSIONS - PLEASE NOTE TIMING
14:00-15:30	Customer Experiences	Standards & Technology	Resource Channel
14:00-14:30	Enterprise Communications: The Business Value of Lexical Data • Kara Warburton - Terminologist, IBM	14:00-14:45 How to Make the Maximum Use of Localization Industry Standards • Andrzej Zydroń - CTO, XML-INTL	14:00-14:30Automating Translation Quality Control • Nathalie De Sutter - Business Development Manager, Yamagata Europe

14:30-15:00	Best Practice: Life Sciences & Pharma Business Optimized Compliance: GILT Processes Supporting Regulatory and Marketing Decisions • Claude Lamoureux - Multilingual Information Services Manager, PerkinElmer Life Sciences		14:30-15:00SyNTHEMA Terminology Wizard Automatic Terminology Extraction and Term Matching • Mario Spoto - Translation Product and Service Manager, SyNTHEMA
		14:45-15:30 ROI Localization: A Standard Business Approach? • Eric Nicod - Software Localization Team (SLT) Services Global Manager, Logitech • Arnaud Daix - Manager, Hewlett Packard Application & Content Globalization
15:00-15:30	Website Google-ization - Localizing for Search Engines • Curt Porritt - CEO, 10x Marketing		15:00-15:30Making the Difference in Corporate Language: Reasons to Maintain a Corporate Termbase and Some Pitfalls to Avoid • Dino Ferrari - Group Manager Terminology, CLS Communication

15:30-16:00	Refreshment Break • Hosted by Interverbum Product Exhibition
CONCURRENT SESSIONS - PLEASE NOTE TIMING
16:00-17:15	Implementation & User Acceptance		Resource Channel
16:00-17:15	Business Consolidation and Corporate Accreditation: Are We Moving the Industry Forward? • Donald Barabé - Vice President, Canadian Government Translation Bureau • Klaus Ahrend - Acting Head of Unit, European Commission Directorate - General for Translation • Arnaud Daix - Manager, Hewlett Packard Application & Content Globalization • Saroj K. Vohra, PhD - Worldwide Executive, National Language Services, IBM		16:00-16:30Making Content Management Affordable • Patrick Klaassen - XML Business Consultant, Scriptware
			16:30-17:00Implementing Terminology Management • Ioannis Iakovidis - Business Development Manager, Interverbum
17:15-18:45	LISA Forum Europe Networking Reception • Hosted by SDL International

Wednesday, November 9 / Day 2 of the LISA Forum Europe

Function / Session Topics
08:00-08:55	Morning Coffee & Product Exhibition
08:55-09:10	Day 1 Summary • Program Overview
09:10-10:15	Why Every Localization Customer and Services Organization Should Be Using DITA • JoAnn T. Hackos, PhD - President, Comtech Services, Inc. Panel Discussion Featuring DITA, XML and Global Content Management Technologies and Challenges • Barry Lloyd - Sr. Systems Engineer, Idiom Technologies • Patrick Klaassen - XML Business Consultant, Scriptware • Andrzej Zydroń - CTO, XML-INTL
10:15-10:45	Future Directions for Translation Technology: Preparing for Automated Language Processing How the Internet and Emerging Standards are Helping Customers to Save Costs and Improve Quality • Andrzej Zydroń - CTO, XML-INTL
10:45-11:15	Refreshment Break & Product Exhibition
CONCURRENT SESSIONS - PLEASE NOTE TIMING
11:15-12:45	Customer Experiences	Standards & Technology	Resource Channel
11:15-12:00	How to Convince Managers and Programmers to Properly Prepare their Software or Web Site before they Send them out for Localization • Pierre Cadieux - President, i18N Inc.	11:15-12:00 Workgroup Discussion Do Words Really Matter? • Kara Warburton - Terminologist, IBM • Dino Ferrari - Group Manager Terminology, CLS Communication	11:15-11:45Optimization of the Documentation Process Starts with Correct Authoring Techniques • Sophie Hurst - Senior Product Marketing Manager, SDL International

			11:45-12:15Vendor Management • Jaroslava Flodrova - Executive Manager of International Operation, Skrivanek Translation Services
12:00-12:45	Best Practice in Manufacturing & Industry Automation Sectors Information Development and Maintenance for Cross Language Production • Eva Müller and Regine Herzog - Information Developers, Rockwell Automation/Propack Data	12:00-12:45 The TRADOS - SDL Merger A Boon or Bane to the Localisation Industry • Jochen Hummel - Enterprise Solutions Architect, SDL International • Terry Lawlor - VP Worldwide Marketing, SDL International • Michael Anobile - Managing Director, LISA • Andrzej Zydroń - CTO, XML-INTL • Anthony Clarke - CIO, CLS Communication
			12:15-12:45How To Succeed on the Former USSR Localization Market - ILS Profile and Canon Case Study • Dmitry Molodyk - Key Account Manager, ILS

12:45-14:15	Lunch & Product Exhibition
CONCURRENT SESSIONS - PLEASE NOTE TIMING
14:15-15:45	Customer Experiences	Standards & Technology	Resource Channel
14:15-14:45	Best Practice: Implementing Client/Server Translation Memory • Angela Niederbäumer - Language Services Manager, Credit Suisse Group	14:15-15:45 Global Marketing and Branding: The Importance of Internet Technology and Process to Global Branding • Q. Malandrino - Executive Director, Interbrand Corporation • Terry Lawlor - VP Worldwide Marketing, SDL International • John Kuenzler - Head Sales & Marketing, Member of the Executive Board, CLS Communication • Curt Porritt - CEO, 10x Marketing	14:15-14:45A Smart Solution for Translation Review • Simon Otter - Group Technical Manager, • Per Severinsen - Strategic Accounts Director, thebigword
14:45-15:15	Case Study: Localizing Arabic Websites • Maria Wawrzyniak - Translation Coordinator, The Schlumberger SEED Foundation • Dareen Mukhaimer - Translation Manager, iHorizons project for the Middle East		14:45-15:45Corporate Accreditation Special Interest Group
15:15-15:45	Implementing a Localization-centric CMS - Some Key Learnings • Mirko Plitt - CMS Program Manager, Autodesk
15:45-16:15	Refreshment Break & Product Exhibition
16:15-17:15	Leveraging Content in Multiple Markets: Understanding the Challenges Associated with Managing Content Globally • Fulvio Marfoni - WW Localization Program Manager, Hewlett Packard • Sophie Hurst - Senior Product Marketing Manager, SDL International • Gavin Davis - CEO, Technical English Services AG • Cyril Chantrier - Director, Strategic Partners and OEM, TEMIS • Mirko Plitt - CMS Program Manager, Autodesk
17:15-17:30	Wrap-up and Adjourn
17:30-18:30	Forum Closing Reception • Hosted by Detroit Translation Bureau

Thursday, November 10 / LISA Workshops

LISA Workshop Sessions
08:00-09:00	LISA Workshop Registrations
09:00-17:00	Workshop III - UNICODE Testing for International Product Support (part 1)	Matta Saikali - i18N Inc.
09:00-17:00	Workshop IV - Developing Products for Multinational Markets: Effective Terminology Management (part 1)	Kara Warburton - IBM
09:00-17:00	Workshop V - Creating Multilingual Web Sites with XML	Pierre Cadieux - i18N Inc.
09:00-17:00	LISA Executive Roundtable - Language Industry Council: Government, Commercial and NGO collaboration	Invitation only

Friday, November 11 / LISA Workshops

LISA Workshop Sessions
08:00-09:00	LISA Workshop Registrations
09:00-17:00	Workshop VI - UNICODE Testing for International Product Support (part 2)	Matta Saikali - i18N Inc.
09:00-17:00	Workshop VII - Developing Products for Multinational Markets: Effective Terminology Management (part 2)	Kara Warburton - IBM
09:00-14:00	Workshop VIII - Internationalization for Managers	Pierre Cadieux - i18N Inc.
14:00-17:00	Workshop IX - More on Internationalization for Programmers	Pierre Cadieux - i18N Inc.

Language Technologies, Tools, and Services Solutions Exhibition

· CLS Communication · ILS · Interverbum · Scriptware · SDL International · Skrivanek Translation Services · SyNTHEMA · thebigword · Yamagata Europe ·

Localization Standards Industry Association

LISA Forum Europe is developed by the Localization Industry Standards Association
and organized in conjunction with SMP Marketing Sarl.