Globalization in the twenty-first century is no longer just about translation and localization. Effective globalization requires an awareness of technologies and how they are adapted around the world, and the ability to differentiate products from competition that can come from anywhere from Austria to Zimbabwe. Even as new technologies provide emerging opportunities for companies looking to go global, they also disrupt our ability to conduct business in accustomed channels. Technologies such as search and on-line auctions require new directions in globalization efforts. Content Management Systems have yet to be fully integrated into localization processes, and emerging XML-based technologies that promise to dramatically reduce documentation costs will require their own localization processes. On-demand translation will become increasingly important in a world where content can be accessed anywhere by anyone.
“After all the years, LISA is still the place to be”
As companies integrate their domestic and global business practices, issues of process and change management will become even more important than in the past. If companies are to succeed in a globalized market place, they need to develop and implement processes and technologies that will support these global markets, and deliver benefits to end users, regardless of language or location. While the technical support for such large-scale business is coming into full implementation, human factors and resistance to change are often greater hurdles, and only an understanding of the requirements of global business and experience with how to meet these demands can help workers and implementers make appropriate decisions and fully embrace the global perspective.
“Every time I come to LISA, I learn something new that makes a difference in how I operate my business”
A special session is being run on Tuesday, May 24th for organizations with a presence in more than one country that are investigating how to integrate global translation management systems into their current information technology landscape. For example, attendees of this session will learn how company offerings from Idiom, GlobalSight, Trados and SDL among others interface with content management, general leger and internet security systems. Participants will obtain a clear set of instructions enabling them to make well informed buying decisions concerning enterprise content management and the professional services accompanying these systems. More info
The LISA Global Strategies Summit in Boston will provide attendees with the latest perspective on how to implement global business, both at the high level needed for management, and at the practical level needed to make company mandates happen. Attendees will acquire a greater understanding of global requirements, strategies for implementation, and a vision of what the future of global business holds.
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