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LISA Global Strategies Summit
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23 - 27 May, 2005 |
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Radisson Hotel Boston
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Boston, MA, USA |
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LISA Global Strategies Summit
Annual Meeting of the General Assembly
Localization for the Next Millennium
Managing Emerging Opportunities and Challenges
Pre & Post Event Workshops and the LISA Global Strategies Summit Agenda-at-a-Glance
| Monday - May 23 / LISA Workshops |
| LISA Workshop Sessions |
Function Room |
| 8:00-9:00 |
LISA Workshop Registrations and Hospitality desk |
[Carver Foyer] |
| 9:00-5:00 |
Workshop I - Internationalization & Localization Testing (part 1) |
Matta Saikali -
i18N Inc. |
[Park Room A] |
| 9:00-5:00 |
Workshop II - Managing Localization Projects (part 1) |
Willem Stoeller -
Welocalize |
[Park Room B] |
| 9:00-5:00 |
Workshop III - Introduction to Localization: Products, Services and Customer Support |
Arle Lommel -
LISA |
[Louis Room B] |
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| Tuesday - May 24 / LISA Workshops and the Global Strategies Summit Welcome Reception |
| LISA Functions & Workshop Sessions |
Function Room |
| 8:00-9:00 |
LISA Workshop Registrations and Hospitality desk |
[Carver Foyer] |
| 9:00-5:00 |
Workshop IV - Internationalization & Localization Testing (part 2) |
Matta Saikali -
i18N Inc. |
[Park Room A] |
| 9:00-5:00 |
Workshop V - Managing Localization Projects (part 2) |
Willem Stoeller -
Welocalize |
[Park Room B] |
| 9:00-5:00 |
Workshop VI - Understanding Content Management and Global Content Management Systems |
Alison Toon -
HP
Andrew Draheim -
World Bank Group |
[Louis Room B] |
| 3:00-6:00 |
Summit Participant Registration and Exhibition Opens |
[Carver Foyer/Carver Salon 3] |
| 5:00-6:00 |
LISA Introductory Session |
LISA Executive Board |
[Carver Salon 2] |
| 6:00-7:30 |
LISA Global Strategies Summit Welcome Reception • Hosted by Lionbridge |
[Carver Foyer/Carver Salon 3] |
| 7:30-9:30 |
Speakers Dinner and Presentations Testing |
Invitation only |
[Carver Salon 2] |
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| Wednesday, May 25 / Day 1 of the LISA Global Strategies Summit 2005 - Annual Meeting of the General Assembly |
| Function / Session Topics |
Function Room |
| 8:00-9:00 |
Summit Registration, Morning Coffee & Product Exhibition |
[Carver Foyer/Carver Salon 3] |
| 9:00-9:05 |
Welcome and Introductions
• Michael Anobile - Managing Director, LISA
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[Carver Salon 1&2] |
| 9:05-9:15 |
Program Overview & Day 1 Objectives
• Day Chair, Michael Anobile - Managing Director,
LISA
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[Carver Salon 1&2] |
| 9:15-9:45 |
KEYNOTE
The Globalization Landscape: Customer Inhibitors, Opportunities and Outlook
• Susan Mills - Globalization Executive and Director, User Technologies,
IBM
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[Carver Salon 1&2] |
| 9:45-10:30 |
The Darwin Information Typing Architecture (DITA) - An introduction to this XML based open standard for managing multiple-language content and why its becoming important for global business.
• Chaired by Dave Schell - Program Director, Information Development,
IBM
• JoAnn Hackos - Director,
Center for Information Development Management
• Bill Rabkin - WorldServer Product Evangelist,
Idiom Technologies
• Nancy Harrison - Information Architect / GILT Specialist,
IBM
• Andrzej Zydroń - CTO,
XML Intl Ltd.
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[Carver Salon 1&2] |
| 10:30-11:00 |
Refreshment Break & Product Exhibition |
[Carver Salon 3] |
| 11:00-11:30 |
Global Readiness for Localized Voice Applications
The standards, business and practical implications
• Arta Doci - Localization Software Engineer,
Avaya Inc.
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[Carver Salon 1&2] |
| 11:30-12:30 |
Automated Translation Systems or, How to Manage Global Content Efficiently
Two of the industry's early-adopters of GCMS products collaborate on educating clients who are buying and implementing various types of systems aimed at managing content, globally.
• Co-chaired by Alison Toon - Translation and Localization Manager,
HP and
Andrew Draheim - Consultant,
World Bank Group
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[Carver Salon 1&2] |
| 12:30-2:00 |
Lunch & Product Exhibition |
[Terrace Room/Carver Salon 3] |
| CONCURRENT SESSIONS - PLEASE NOTE TIMING |
| 2:00-3:30 |
Implementation & User Acceptance |
Best Practice Workgroup Discussions |
Resource Channel |
| [Carver Salon 1] | [Carver Salon 2] | [Louis Room] |
| 2:00-2:45 |
Customer Support on the Web: A Global Perspective
Technology companies have successfully shifted a large percentage of their telephone-based customer support traffic to the Web, but only a handful of companies have developed true multi-lingual sites.
• Jeffrey Tarter - Executive Director,
Association of Support Professionals, moderating a panel comprising large and SME web support clients
• Gitte Christensen - International Web Strategist,
BMC Software
• Heike Caldwell - Localization Manager,
Rockwell Automation
• Chris Schmidt - Director of Business Development,
TechTeam Global
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2:00-2:30
Localization Project Management Basics
This presentation will focus on localization basics for relatively new buyers of localization services:
- Is my company ready for global software?
- Is my software ready for localization?
- How much of the localization process do I want to outsource?
- Should I use professional localization vendors or my resellers/distributors for localization?
- How to select a vendor?
- What are the major pitfalls of a localization project?
• Willem Stoeller - VP Globalization,
Welocalize
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2:00-2:30Multilingual Publishing: How Do You Manage All Those Languages? A Real-Life Success Story
• Bret Freeman - Eastern Regional Sales Manager, Vasont Systems |
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2:30-3:30
Open Standards
How XML and DITA work managing multiple-language content creation and distribution
• Chaired by Dave Schell - Program Director, Information Development,
IBM
• JoAnn Hackos - Director,
Center for Information
Development Management
• Bill Rabkin - WorldServer Product Evangelist,
Idiom Technologies
• Nancy Harrison - Information Architect / GILT Specialist,
IBM
• Andrzej Zydroń - CTO,
XML Intl Ltd.
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2:30-3:00Authoring for Translation
• Terry Lawlor - VP Worldwide Marketing, SDL International |
| 2:45-3:30 |
Why Globalize?
• Sandy McKethan - Globalization Project Manager,
IBM
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3:00-3:30Internationalization Readiness Partner Program
• Benson Margulies - COO and CTO, Basis Technology |
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| 3:30-4:00 |
Refreshment Break & Product Exhibition |
[Carver Salon 3] |
| CONCURRENT SESSIONS - PLEASE NOTE TIMING |
| 4:00-5:00 |
Implementation & User Acceptance |
Resource Channel |
| [Carver Salon 1&2] | [Louis Room] |
| 4:00-5:00 |
From Professional Certification to Corporate Accreditation: Moving the Industry Forward
• Johanne Boucher - Manager, American Express Canada Translation Services and President of AILIA
• Jocelyne Doyle-Rodrigue - Director,
Canadian Government Translation Bureau
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4:00-4:30
Transware |
4:30-5:00
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| 5:00-6:30 |
LISA Global Strategies Summit Networking Reception • Co-hosted by Acclaro and SMP Marketing |
[City Room Terrace] |
| 6:30-8:30 |
General Assembly Annual Meeting |
[City Room] |
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| Thursday, May 26 / Day 2 of the LISA Global Strategies Summit 2005 |
| Function / Session Topics |
Function Room |
| 8:00-9:00 |
Morning Coffee & Product Exhibition |
[Carver Salon 3] |
| 9:00-9:15 |
Day 1 Summary • Program Overview
• Day Chair, Terry Lawlor - VP Worldwide Marketing,
SDL International
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[Carver Salon 1&2] |
| 9:15-10:30 |
PANEL DISCUSSION
Global Content Management: Real-world Models for Success
A Q&A session featuring user experiences solving common problems with GCMS
• Moderated by Greg Rosner - VP US Business,
thebigword
• Gitte Christensen - International Web Strategist,
BMC Software
• Lee Carroll - Developer,
British Airways
• Michael Witt - Executive VP & CTO,
GE Advanced Materials/Kinetic
• Kurt Pulham - Electronic Marketing Manager,
Novell
• Alison Toon - Translation and Localization Manager,
HP
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[Carver Salon 1&2] |
| 10:30-11:00 |
Refreshment Break & Product Exhibition |
[Carver Salon 3] |
| CONCURRENT SESSIONS - PLEASE NOTE TIMING |
| 11:00-12:30 |
Implementation & User Acceptance |
Best Practice Workgroup Discussions |
Resource Channel |
| [Carver Salon 1] | [Carver Salon 2] | [Louis Room] |
| 11:00-11:30 |
The EMC Globalization Program: An Operations Review
• Dan Kuperstein - Director Globalization,
EMC Coprporation
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11:00-11:30
Globalization Career Planning
• Michael Klinger - Globalization Division Manager,
COMSYS
• Marcia Sweezey - Manager of Localization & Editing,
Kronos Inc.
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11:00-11:30Challenges in Localization into Eastern European Languages
• Zoltan Rasko - Project Manager & Language Lead, Skrivanek Translation Services |
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| 11:30-12:00 |
Website Google-ization - Localizing for Search Engines
• Curt Porritt - CEO,
10X Marketing
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11:30-12:30
Results of the 2005 Global Software Survey
• Arle Lommel - Publications Manager,
LISA
• Sandy McKethan - Globalization Project Manager,
IBM
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11:30-12:00How to Handle Voice-Over Projects
• Tolga Secilmis - Business Development Manager, ES Ltd |
| 12:00-12:30 |
Designing Culturally Customized Web Sites: The Next Localization Frontier
• Dr. Nitish Singh - Associate Professor of Marketing,
California State University, Chico
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12:00-12:30LTC Communicator - a Multilingual eCommunication Tool
• Tracey Byrne - Sales Manager, Language Technology Centre |
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| 12:30-2:00 |
Lunch & Product Exhibition |
[Terrace Room/Carver Salon 3] |
| CONCURRENT SESSIONS - PLEASE NOTE TIMING |
| 2:00-4:00 |
Implementation & User Acceptance |
Best Practice Workgroup Discussions |
Resource Channel |
| [Carver Salon 1] | [Carver Salon 2] | [Louis Room] |
| 2:00-2:30 |
Client Case Study
Increasing Automotive Content Translation Productivity Using Integrated Content Management, Translation Management and Translation Automation
• Patrick McGinnis - Director, Business Development,
Tweddle Litho
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2:00-2:45
XML and Localization
• Yves Savourel - Localization Solutions Architect,
ENLASO Corporation
• Andrzej Zydroń - CTO,
XML Intl Ltd.
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2:00-2:30
Transware |
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| 2:30-3:00 |
Simship Software
Critical success and scalability factors
• Yan Fang - Manager, Localization Program Management,
EMC Corporation
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2:30-3:00How Global Companies Can Close the Globalization Gap with DITA
• Bill Rabkin - WorldServer Product Evangelist, Idiom Technologies |
2:45-3:30
Rainbow Localization Tools
• Yves Savourel - Localization Solutions Architect,
ENLASO Corporation
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| 3:00-3:30 |
Client Case Study
The 4 Traps to Avoid When Implementing XML and Content Management Systems
• Dan Dube - Director, Business Development,
Innodata Isogen
• Frank ter Reehorst - Director, Business Development,
Scriptware
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3:00-4:00
Special Interest Group Meeting
Corporate Accreditation: Moving the Industry Forward
• Johanne Boucher - Manager, American Express Canada
Translation Services and President of AILIA
• Jocelyne Doyle-Rodrigue - Director,
Canadian Government
Translation Bureau
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| 3:30-4:00 |
The Impact of Culture & Language in Global Marketing
• Gregory Zaretsky - CEO,
One Planet Corporation
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3:30-4:00
How to Validate International Readiness and Eliminate Costly Internationalization Errors
• Ron Pipe - Director, International Engineering,
Witness Systems
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| 4:00-4:30 |
Refreshment Break & Product Exhibition |
[Carver Salon 3] |
| 4:30-5:30 |
INDUSTRY INITIATIVES
What's working? What isn't? And Why ...?
The conference post-mortem. A panel of key industry players debate the ongoing tug-of-war between clients and vendors over technology and implementation, contracting and pricing issues, and much more!
• William Sullivan - Program Director for Globalization,
IBM
• Philippe De Sainte Maresville - Director,
HP France Localization Management Center
• Bill Seawick - Chief Marketing Officer,
TRADOS
• Lyra Spratt-Manning - Owner,
LS Manning & Associates
• Q. Malandrino - Executive Director, Corporate Branding
Interbrand Corporation
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[Carver Salon 1&2] |
| 5:30-5:45 |
Wrap-up and Adjourn |
[Carver Salon 1&2] |
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| Friday, May 27 / Workshop Sessions |
| LISA Workshop Sessions |
Function Room |
| 8:00-9:00 |
LISA Workshop Registrations |
[Carver Foyer] |
| 9:00-5:00 |
Workshop VII - Defining Global Requirements |
Matta Saikali -
i18N Inc. |
[Louis Room A] |
| 9:00-1:00 |
Workshop VIII - Internationalization for Managers |
Pierre Cadieux -
i18N Inc. |
[Louis Room B] |
| 2:00-5:00 |
Workshop IX - More on Internationalization for Programmers |
Pierre Cadieux -
i18N Inc. |
[Louis Room B] |
| 9:00-5:00 |
Workshop X - Producing Multilingual Documentation: Cost effective design and DTP |
Arle Lommel -
LISA |
[Park Room A] |
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