Yokohama 2000

Overview

Japan has emerged as the third largest non-US eCommerce market. With B2B internet-driven revenues beginning to soar, experts argue that Japan will lead Asia's internet opportunity. Yet Japan provides unique challenges in both cultural and technical dimensions. The LISA Forum in Yokohama features how industry leaders are implementing Enterprise Globalization and multilingual Communication Strategies in this key market. Government organizations, investment groups and Japan's leading hi-tech companies talk about strategic planning, partnerships and the localization industry's evolving role in the Japanese Internet business community.

This year's program gives an insider's view of what is being localized on Japanese websites and how to do it! Business and technical workgroup sessions presented in Japanese and English offer a hands-on opportunity to discuss specifics. Learn why VC and other financial groups are leveraging their portfolios with some of Japan's globalization pioneers - and localization's key role in their investment strategy.