Main Content
Workshops
- Building Cross Cultural Competence for Global Business Effectiveness
- Globalizing Content in a Down Economy
- Teminology Management & Exchange: New ISO Standard
Building Cross Cultural Competence for Global Business Effectiveness
Instructor: Lenny Hanson (Lenny Hanson Consulting)
Monday, August 3, 8:30–12:00
In today’s global world the success of a company is heavily reliant on the cultural intelligence of its systems, structures, management and reward processes, strategies and communications. Developing intercultural savoir-faire is critical. What impact does national culture have in a globalized world? How do we navigate cultural differences? How do organizations develop a global worldview?
This dynamic and interactive workshop will explore intercultural issues and how they affect global business. Participants will examine, discuss and apply the basic theories and research in the field in view of creating an underlying set of ideas that will lead to the development of the cross cultural confidence essential in a competitive multicultural world. Participants will have the opportunity of identifying their place in their national culture and building on a macro view of world cultures as they impact today’s world.
We will identify how cultural differences impact verbal and nonverbal systems and communications, management and business development. It is hoped that participants will gain a framework from which to build a global mindset.
Globalizing Content in a Down Economy
Instructor: Tim Bombosch (Bombosch Consulting)
Monday, August 3, 8:30–12:00
Even in a down economy, when IT investments are difficult to fund, it is possible to lower the overall cost of content globalization by identifying what content is most valuable to your organization and targeting resources to it. Learn how to identify your organization's most valuable content and how to develop and maintain it as efficiently as possible. Learn how to make the business case for what content to develop and what not to develop. Be prepared and act quickly when the day comes and you can afford to adopt content management practices that will lower your globalization costs even further.
Terminology Management & Exchange: New ISO Standard
Instructors: Alan Melby (Brigham Young University, Provo)
Instructors: Arle Lommel (OSCAR, LISA Open Standards Committee)
Monday, August 3, 1:00–4:30
Terminology management is increasingly recognized as a vital business function with wide-reaching impact on corporate branding, support, localization costs, and a variety of other areas. In this workshop Alan Melby and Arle Lommel, two of the chief editors of the recently released update to LISA’s Term Base eXchange (TBX) standard (jointly released with ISO as ISO 30042) will discuss what companies need to know about terminology management and TBX. In particular, they will discuss the following topics:
- What is a termbase?
- What is the value of terminology management?
- Why do you need a terminology exchange format?
- Why TBX is the terminology exchange format of choice
- Issues in implementing TBX and termbases
