Vienna 2001

The Localization of Wireless Products and Services

Vienna, Austria
7-9 November 2001

The growth of mobile products and services, M-Commerce, brings to the forefront the concept of global usability within localization practices and strategies. A paradigm has emerged within the market where user-centered design and cross-cultural usability testing have become an integral part of the localization workflow. Global usability engineering not only complements this process but also makes it more efficient and creates new potential for business in such things as side products and spin-offs, while also benefiting localized content management and outside support – and mobility is playing a greater role. Methodology standartization is rapidly catching up with the challenges of these developments and so it important that M-Commerce professionals and managers also keep up, in order to cope with the intricacies of multilingual markets.

The LISA Forum Europe in Vienna defines the developments in localizing the mobile market and the benefits of global usability. It provides an opportunity for all involved in the mobile market to review emerging best practices, new business models, and even new paradigms for the interfaces between globalization, localization, M-Commerce, and usability engineering in the context of developing new products and services in a globally wireless world.