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LISA Forum USA 2010
Internationalize Your Company!
Globalization Procurement: Buying, Selling, and Developing Products for World-Wide Distribution
San Francisco, CA, USA
April 13–16, 2010
How do you procure your globalization services? Companies developing products for international markets face a dizzying array of critical business issues that go far beyond translation. Standards that address the technology side of the equation are in place to help automate processes, achieve quality goals, and maximize reuse of linguistic assets. Today's challenge is how to work together standardize the procurement process for globalization as well so that buyers of these services can make accurate international development plans.
This program will focus on the sourcing decisions, technology investments, and the governance structures you need to be successful in your worldwide sales and customer support strategies. Experts will also give authoritative guidance on what international business services you need and to source them. It will also show you how to design products with the features required for success in local markets to support these processes efficiently.
LISA@Chinasoft Fair 2010
Building Quality Software Products
A LISA Executive Forum
Chengdu, China
April 18–20, 2010
Held in conjunction with the Eighth China (Chengdu) International Software Fair (Chinasoft Fair 2010), this exclusive LISA Executive Forum will address the localization process for software and other high-technology products, with an emphasis on building successful multilingual applications and on quality assurance and testing for those applications. The focus is on how to establish outsourced software localization partnerships and engage with Chengdu’s and China’s growing software development industry.
Attendees will learn what China’s software developers are looking for and find out why foreign companies are investing so heavily in Chengdu’s software outsourcing industry. They will discover how international clients prepare their software, documentation, and media assets for international sales distribution, and how their partners can meet client requirements.
LISA Forum Asia: CHINA FOCUS
Building Global-Ready Products and Organizations
Suzhou, China
June 28–30, 2010
Traditional models of product development have been overturned. Companies are radically rethinking international market strategies. They can no longer develop products for a home market first and then consider other markets. The LISA Forum Asia 2010: CHINA FOCUS will explore these profound changes, with a focus on:
- Designing for the world. Best business processes for developing global-ready products.
- Internationalizing operations. Transforming global operations into core business competencies.
- Building for local markets. Creative products that truly address local needs.
Join LISA in Suzhou to learn about the changing face of globalization and how China is leading the world in international design and development
LISA Forum Europe 2010
Building Quality, Building Customers
Budapest, Hungary
October 11–14, 2010
The localization industry has made tremendous strides in terms of efficiency and capacity in the past twenty years. Quality, however, has remained an elusive goal. While it is an important goal, companies cannot agree on what quality is exactly or how to obtain it. Nor can they agree on who is responsible for quality: is it the client or the globalization service provider ultimately responsible?
Everyone says that they want quality, but what is it that they really need and what are they willing to pay for it? What quality expectations are reasonable and at what price? Can we define standardized service levels? When nobody can agree as to what it is, how can globalization providers deliver “quality” results? What aspects of quality matter and to whom? Only holistic views of quality can identify the roots of problems and enable us to solve them.
LISA Forum India 2010
India's Role in a Changing Global Economy
December 2010
New Delhi, India
India’s IT industry has emerged as a global leader for high-quality engineering and design tasks and for development of products sold around the world. At the same time it has helped spur a revolution in India’s internal consumer economy, which is on track to become the third largest in the world by 2035. Over half of the world’s leading IT firms are located in India and the size of this sector is expected to quadruple by 2025. Much of this growth will be fueled by specialized, top-quality small-and-medium-sized companies.
Meeting the demand that India’s internal market will generate and facilitating the export of Indian high-tech consumer goods will be a leading challenge for the globalization industry in the coming decade. In particular, reaching Indian customers will require the development of sophisticated and powerful approaches to multilingual communication based on low-cost mobile platforms, a significant engineering task. Achieving these goals will require adoption of technical, cultural, and process standards and close collaboration between Indian government and industry and international organizations involved in India.
